Group Media Buyer

2 months ago

المعادي, Egypt PetroApp Full time

**Role Overview**:
PetroApp is looking for a detail-oriented and strategic Media Buyer to join our dynamic marketing team. As a Media Buyer, you will be responsible for planning, negotiating, and purchasing advertising space across various platforms to maximize reach and effectiveness for our campaigns.

**Key Responsibilities**:

- Plan, negotiate, and purchase media space across various platforms to reach targeted audiences.
- Analyze data to evaluate the effectiveness of media campaigns and adjust strategies to optimize ROI.
- Collaborate with the creative team to ensure messaging aligns with the overall marketing strategy.
- Monitor industry trends and emerging technologies to identify additional opportunities for media buys.
- Prepare reports and presentations on the performance of media campaigns to share with senior management.
- Manage vendor relationships and contracts, ensuring the best possible rates and placements.

**Requirements**:
**Qualifications**:

- Bachelor's degree in marketing, Communications, or a related field.
- Minimum of 3 years of experience in media buying or a related role, preferably within the SaaS or technology sector.
- Strong analytical skills with a focus on data-driven decision-making.
- Proficiency in media buying tools and analytics platforms.
- Excellent negotiation, communication, and interpersonal skills.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Experience with digital advertising platforms, including social media and PPC, is a plus.
- Demonstrates competency in data analytics, crucial for optimizing media campaigns is a plus.
- IAB Digital Media Buying & Planning Certification (DBPC) - Validates knowledge in digital media buying practices.
- Meta Certified Media Buying Professional - Recognizes advanced proficiency in Facebook and Instagram advertising.
- Certified Internet Marketer (CIM) - Provides foundational knowledge in internet marketing strategies.
- Google Data Analytics Professional Certificate.

**Benefits**
- Private Health Insurance.
- Performance Bonus.

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