Senior SEO Specialist

maadi
- 3-5 years Experience
- Corporate Department

**About the job**:
**Requirements and responsibilities**

About FlairsTech

**Play Bigger**

Do you want to work in an exciting, rewarding, and collaborative environment where you are appreciated and valued?

Are you passionate about IT, software, business solutions, and customer operations? Are Innovation, Talent, and Excellence part of your DNA?

We are an international **IT and Software Services** company that provides exceptional experiences to customers around the world from our five offices in Egypt, Poland, and Canada. Our 70+ global organizations rely daily on our 800+ employees for superior **Software Development, BPO Customer Operations, Customer Experience** services, as well as innovative **Business Solutions**.

About the Role

We are looking for an experienced SEO Specialist & Website Manager to lead our end-to-end SEO strategy and website performance initiatives. This role is essential for growing our organic reach and improving conversion-driving keyword rankings. You will handle on-page and off-page SEO, develop a robust backlink strategy, and work closely with our developers to ensure optimal website performance. Additionally, you will drive content management efforts on WordPress and use advanced analytics to track user journeys and important user events.

Role and Responsibilities of the SEO Specialist:
Take Ownership and strategic direction over our SEO strategy and work with the marketing team on improving our SEO.

Periodically create reports on our SEO efforts.

Optimize content, meta descriptions, title tags, headers, and internal linking structures for enhanced search rankings and user experience.

Manage and optimize WordPress content, implementing internal linking strategies that enhance site authority and user navigation.

Conduct research on bottom-of-the-funnel and high-value keywords to drive conversions. Develop a comprehensive keyword tree to map and rank priority terms, aiming to secure top 10 positions for target keywords.

Build and execute a strategic backlinking plan, fostering partnerships with high-authority sites to boost rankings.

Works on complex problems in which analysis of situations or data requires an in-depth evaluation of various factors.

Conduct research on bottom-of-the-funnel and high-value keywords to drive conversions. Develop a comprehensive keyword tree to map and rank priority terms, aiming to secure top 10 positions for target keywords.

Collaborate with development teams to improve website speed, mobile responsiveness, and overall technical performance. Conduct regular SEO audits to maintain best practices.

Set up and manage analytics to monitor user journeys, conversion funnels, and key events. Use tools like Google Analytics, Google Tag Manager, and dashboards to track and report SEO and conversion performance.

Tailor SEO strategies specifically for the US and Canadian markets to drive targeted growth and engagement.

Our competitive advantage is the superior quality of our** **services and solutions. Our satisfied customers fuel our phenomenal growth; in fact, **95% of our customers return to us for more projects.**

Skills and Qualifications Required

**SKILLS & QUALIFICATION to SUCCEED as a FLAIRSTECH SEO Specialist**:
3+ years in SEO and website management, with a successful record in keyword rankings and website performance improvement, ideally in the US and Canada markets.

Experience with analytical tools such as Google Analytics, Ahrefs, Google Data Studio, Google Search Console, Analytics, SEMRush, Sitebulb, etc. to analyze organic search and analytics data to make specific data-driven recommendations.

Demonstrated success in developing and executing successful SEO campaigns.

Proficiency in SEO tools (Ahrefs, SEMrush, Moz), Google Analytics, Google Tag Manager, and content management on WordPress.

Strong data interpretation abilities to create actionable insights and strategies.

High attention to detail, ensuring quality and strategic alignment across all SEO and website initiatives.

Excellent English verbal and written communication skills.

Demonstrated strong performance in prior roles, with increasing levels of responsibilities.

Proven experience working with cross-functional teams, particularly developers, to implement technical improvements.

Ability to educate and share industry knowledge with less experienced team members.

Ability to remain agile and collaborative in a constantly evolving work environment.

Definitely a plus:
Knowledge of the IT and tech space with expertise in IT consulting or professional services offerings

Agency experience