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Senior Performance Marketing Specialist

4 months ago

مصر, Egypt Nagwa Full time

**Summary**

**Responsibilities**
- Execute digital marketing strategies, design digital campaigns to drive traffic and engagement, and lead generation across all relevant digital and social channels through different social media models, such as PPC, CPC, CPM, CPA, CPI, and CPL
- Identify growth opportunities, test hypotheses to improve e-commerce performance and traffic, and increase ROAS
- Oversee and manage user acquisition campaigns—branding, content marketing, and retargeting to reach engage, and acquire potential customers with a strong focus on associated KPIs
- Implement user segmentation to improve targeting and increase relevance of product solutions to potential customers during outreach and ultimately increase conversion rates and revenues
- Monitor needed reports on performance, campaign charts, ROI, KPI, and marketing strategies based on surrounding circumstances to make weekly and monthly campaign reports
- Craft a digital presence strategy through the planning, development, and execution of marketing strategies to meet the organization’s goals and to reach the maximum ROI
- Contribute to the identification of opportunities for continuous improvement of systems, processes, and practices, considering the international best practices, improvement of business processes, cost reduction, and productivity improvement
- Perform other related duties or assignments as directed

**Qualifications & Work Experience**
- 3 to 6 years of relevant experience, including at least 3 years of experience in people management
- Bachelor’s degree in marketing, communications, public relations, business, or a relevant discipline
- Experience in PPC and paid social bid management tools (FB Manager, AdWords, ROI Hunter, and Smartly)
- Strong analytical skills, which includes good knowledge of tracking tools, such as Google Analytics, and understanding digital marketing and branding KPIs
- Strong web analytics experience (Google Analytics and SiteCatalyst)
- Experience in retargeting platforms (Criteo, RTB, SHAREit, Connect Ads, and AdRoll)
- Experience in app platforms and app installs (Apple search ads)
- Comfortable using analytics tools (Tableau and Power BI)
- Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks
- Outstanding communication skills across numerous platforms, including written, verbal, and multimedia
- Strong understanding of current online marketing concepts, trends, strategies, and best practices

**Behavioural Competencies**
- Initiation and creative thinking
- Accuracy and attention to detail
- Problem-solving skills
- Ability to multitask and work under pressure
- Excellent communication and interpersonal skills
- Critical thinking skills

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