Senior Performance Marketing Specialist

6 months ago


مصر, Egypt Nagwa Full time

**Summary**

**Responsibilities**
- Execute digital marketing strategies and design digital campaigns to drive traffic, engagement, and conversion rates across all relevant digital and social channels
- Identify growth opportunities and test hypotheses to improve performance and traffic and increase ROAs
- Monitor needed reports on performance and campaign charts, ROI, KPI, and marketing strategies based on surrounding circumstances to make weekly and monthly campaign reports
- Understand and craft customer journeys and build the tracking system to track their behavior
- Craft a digital presence strategy through the planning, development, and execution of marketing strategies to achieve the organization’s goals and to reach the maximum ROI
- Contribute to the identification of opportunities for continuous improvement of systems, processes, and practices, considering the international best practices, improvement of business processes, cost reduction, and productivity improvement
- Provide guidance and support to other team members

**Qualifications & Work Experience**
- 3 to 6 years of relevant experience
- Bachelor’s degree
- Strong analytical skills and good knowledge of tools, such as Google Analytics
- Strong understanding of digital marketing and branding KPIs
- Strong understanding of tracking tools, pixel setup, and creating events
- Programmatic ads experience is a plus
- Experience in app install ads or E-commerce platforms is required
- Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks

**Behavioural Competencies**
- Communication skills
- Problem-solving skills
- Analytical skills
- Attention to detail
- Continuous learning
- Time management skills

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