Performance Marketing Specialist

6 months ago


مصر, Egypt Nagwa Full time

**Summary**

**Responsibilities**
- Execute digital marketing strategies and design digital campaigns to drive traffic, engagement, and conversion rates across all relevant digital and social channels
- Identify growth opportunities and test hypotheses to improve e-performance and traffic and increase ROAs
- Monitor needed reports on performance and campaign charts, ROI, KPI, and marketing strategies based on surrounding circumstances to make weekly and monthly campaign reports
- Understand customer journeys and track their behavior
- Contribute to the identification of opportunities for continuous improvement of systems, processes, and practices, considering the international best practices, improvement of business processes, cost reduction, and productivity improvement
- Perform other related duties or assignments as directed

**Qualifications & Work Experience**
- 2 years of relevant experience
- Bachelor’s degree in marketing, communications, public relations, business, or a relevant discipline
- Strong analytical skills and good knowledge of tracking tools, such as Google Analytics
- Strong understanding of digital marketing and branding KPIs
- App install ads experience is a plus
- Strong understanding of current online marketing concepts, trends, strategies, and best practices

**Behavioural Competencies**
- Communication skills
- Problem-solving skills
- Attention to detail
- Continuous learning
- Time management skills

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