Senior Inbound Marketing Specialist

5 months ago


مصر, Egypt almentor Full time

**About almentor**: We are the leading Video-Learning Platform in Arabic Established in 2016, we produced over 1000 online courses for individuals, corporations, and government entities across Egypt and the Gulf. Our platform is a hub of knowledge, fostering lifelong learning and growth for individuals around the globe. We are a purpose-driven team. Our most important asset is an intellectual team that can innovate and execute. It's what moves us forward

**Our Mission**:almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities**.**

**Job Brief**:
We are looking for a passionate and experienced Inbound Marketing Specialist to join our growing team. As a Content Expert, you will be responsible for developing and managing our content through different channels and ensuring the quality and relevance of all our content. You will also work closely with other departments to ensure alignment with our marketing and business objectives

**As the Senior Inbound Marketing Specialist you will**:

- Oversee the production of all content formats, including video, audio, text, and graphics.
- Conduct market research and analyze user data to identify content gaps and opportunities for improvement.
- Collaborate with other departments to ensure content alignment with marketing campaigns and business objectives.
- Ensure the quality and consistency of all content, including grammar, style, and tone.
- Monitor content performance and optimize content based on user engagement and feedback.
- Produce various content pieces including social media posts, digital ads, eBooks, blog articles, etc.
- Manage content distribution channels, including our website, social media platforms, and partner channels.
- Conduct keyword research and optimize content for search engines.
- Participate in the product development process to ensure the design of the product is intuitive.
- Bachelor's degree in marketing, communications, journalism, or a related field.
- Minimum of 3 years of experience in content marketing, digital marketing, or e-learning.
- Proven experience in developing and executing successful content strategies that drive user engagement and business growth.
- Excellent writing and editing skills, with a strong attention to detail and accuracy.
- Strong project management and organizational skills, with the ability to prioritize and manage multiple projects simultaneously.
- Analytical mindset, with experience in using data to inform content strategy and decision-making.
- Knowledge of SEO, social media, and content distribution channels.
- Experience working with content management systems and digital publishing tools.

**What you'll love about us**:

- Our office culture is casual, fun and social.
- Work that stays at work: genuine work/life balance served here
- Family Medical insurance
- Flexible Work Setup



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