Manager, Consumer and Market Insights

**POSITION SNAPSHOT**

**Position: Manager, Consumer and Market Insights**

Location: Cairo, Egypt

**Main Purpose of Job**

Primary role is business partnership for the cluster teams to ensure future business growth identification and cluster knowledge is built, actioned upon and instilled across the organization.

**A DAY IN THE LIFE **
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Business partnership to drive organic cluster growth**

Business partnership for Cluster teams, supporting on cluster specific planning processes, such as the ICP planning process, or category growth driver localization, as well as cluster specific insight initiatives

Supports development of shopper marketing and Category Growth Driver plans

Recommends, gains alignment and implements the annual cluster research plan

Utilizes all sources available to identify and drive action around cluster specific opportunities e.g. BHT, Euromonitor, strategic insight from regional category teams etc.

Assess key supplier performances & drives continuous improvement, elevating work to drive greater commercial impact
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Shopper Expertise**

Owns the end to end shopper insight process, across both brick and mortar and e-comm environments

Drives planning and provides relevant shopper insights and retail / channel expertise to support category, CDT teams and Cluster leadership in decision making

Defines and brings to life the shopper for each category in cluster

Manages and organizes shopper interactions e.g. observations, shop-along etc.

Tracks categories performance in top customers by leveraging syndicated data sources (retail audit, household panel )

Supports (Top-to-Top) meetings with Retailers by providing relevant analytics

Delivers cross-category shopper trends

Continuously enhances CIMI toolbox seeking inspiration from the Nestle Global network, and the wider research industry, to strive for continual improvement of the CIMI function

Bring To Life and Champions Local Consumer and Cluster Specific Insight Opportunities

Works with regional category teams to localize insights in a relevant way based on local knowledge and behaviors

Owns and manages the In Home Visit program to support voice of the consumer for regional employees, as well as senior visits

Localizes questionnaires and methodologies to ensure local relevance, including translations, ensuring local hypothesis and questions are well addressed
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Business Intelligence & Market Share**

Understands and reports on continuous KPIs, including Market Share across the cluster; works with Nielsen and other relevant partners to recommend actions and consistently understand the state of the market share, kantar Worldpanel and other continuous data sources. Confident use of Nielsen Discover and Worldpanel platforms.

**Key Experiences**:

- At least 12 + years’ experience in market research at Nestlé, agency, or other client side organization
- Strong understanding and background in shopper research
- A good grasp of quantitative, qualitative and ad hoc research foundation and design
- Experience and comfort with influencing senior stakeholders and challenging to champion the consumer
- Confident communicator and storyteller, in both written and spoken formats
- Structural thinking, developed analytical skills, ability to work with large amounts of data, analyze relationships and connect dots across data sources
- Ability to operate autonomously, and pro-active with identifying opportunities and research gaps that help to drive cluster growth
- Experience working across matrix organizations, requiring multiple alignments with multiple functions and stakeholders
- Experience with trends and futures forecasting
- Hands on experience manipulating Nielsen, Kantar Worldpanel, and other continuous source databases