Consumer Marketing Manager

3 days ago

Cairo, Cairo, Egypt Eva Pharma Full time 40,000 - 80,000 per year

Join EVA Pharma, a leading pharmaceutical company dedicated to empowering the fight for Health and well-being as a fundamental human right. Recognized and certified as a best place to work, we are committed to fostering a supportive and innovative environment for our team members. 

Eli Lilly and Company discovered and manufacture Tirzepatide, which is marketed as Mounjaro around the world. In Egypt the marketing authorization holder and distributer of Mounjaro is EVA group. 

This breakthrough therapy for type 2 diabetes and obesity is redefining standards of care worldwide. Following its exceptional success and rapid adoption in Egypt, we are expanding our dedicated team to continue driving this momentum and reach more patients in need.  

We are looking for ambitious Consumer Marketing Manager to join our fast-growing Mounjaro Business Unit.  
If you are passionate about making an impact in patients' lives and driving growth in one of the most promising therapeutic areas, this role is for you.

Key Responsibilities

  • Develop and implement comprehensive patient-directed marketing plans that align with the business's strategic objectives.
  • Develop and deliver patient campaigns that lead to customer satisfaction and trust, while seeking business opportunities.
  • Utilize market research and consumer insights to identify opportunities for growth and differentiation.
  • Collaborate with brand teams, communications, medical affairs, and market access teams to optimize product positioning and messaging.
  • Manage consumer marketing budgets and assess the effectiveness of patient-directed marketing campaigns.
  • Stay abreast of industry trends and regulatory changes to adapt marketing strategies accordingly.
  • Develop the awareness and trust of the Mounjaro Masterbrand.
  • Develop consumer partnerships to increase Mounjaro brand awareness and engagement.

Requirements

  • Bachelor's degree in Business Administration, Marketing, or a related field.
  • 3–4 years of relevant marketing experience, preferably within FMCG; experience in luxury products is a strong plus.
  • Strong knowledge of consumer insights, brand building, and campaign execution.
  • Excellent communication and presentation skills.
  • Strategic thinker with strong execution capabilities.

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