Senior Insights Analyst, MENAP

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Here you can have a real impact as you will provide actionable insights, answer critical business questions and unearth new growth opportunities through the use of advanced statistical and predictive modelling techniques.

How You Will Contribute
You will:

• Provide data collation, story-telling and action-oriented recommendations.
• Be responsible for the stewardship, governance and continued growth of the Demand Spaces data foundation.
• Create and maintain intuitive, engaging dashboards (Excel, Tableau or other).
• Understand the consumer landscape through analysis of the consumer and market dynamics, the structure of the market (i.e. occasions & need states, product domains, retail dynamics etc.) and macroeconomic, culture and people and channel trends.

What You Will Bring
A desire to drive your future and accelerate your career with experience and knowledge in:

• Strong marketing analytics and research skills and experience
• Advanced data integration and visualization skills
• Knowledge and application of forecasting methodologies

More About This Role
What you need to know about this position:
This position is part of the MENAP Insights & Analytics Team, managing the Category Strategy Insights for GCBM (Gum, Candy, Beverages & Meals) for all key market clusters under Middle East North Africa & Pakistan.

The purpose of this position is to actively contribute to the development of consumer-centric and market-relevant business strategies and support our growth and the delivery of excellent business results. You will be part of a team that maintains a holistic view of the category/brand business needs. Joins the dots across multiple areas for greatest impact

What extra ingredients you will bring:

• Owns consumer insights with a focus on building understanding and empathy for our core & growth consumers.
• Provides end to end support for development & activation of consumer centric campaign ideas, marketing programs, innovation/renovation ideas…from insight to idea to activation to measurement
• Generates behavior changing insight and identify effective levers of growth on the category / brand/ area portfolio, including innovation and equity.
• Is a partner to Brand Marketing in the shaping of the Annual Contract across the different areas
• Leverages globally implemented market structure tools to look through for regional and local consumer, shopper, market and snacking insights & ensures that global and regional best practices are shared.
• Generate behavior changing insights & activate these insights to bring consumer perspective to business decisions (behavior change, penetration Opps, competitive intel, etc.)
• For every project, define research objectives, research method, scope of analysis & action standards
• Identify key findings, key insights & develop business insights & recommendations
• Lead research execution as key point of contact & PMO
• Drive collection of critical KPIs for enterprise, category & brand performance reporting

Education / Certifications:
Bachelor's degree in business administration, Marketing, or a related field.

Job specific requirements:

• 5+ years of experience in Consumer & Shopper Insights
• Some experience in handling insights directly with a CPG brand preferred
• Good methodological knowledge of vendors and approaches across the consumer-brand ecosystem (equity, snacking and brand positioning, creative, retail, consumer panel etc.)
• Additional knowledge & experience using newer methods of consumer & shopper research, data analysis with Digital tools, AI adoption preferred
• Experience in analyzing and creating visualizations of large amounts of data, good at distinguishing insights that can be leveraged against the business challenge
• Good communication and presentation skills
• Strong collaborator: Interested and motivated by working with others.

Work schedule:
Full-Time

No Relocation support available

Business Unit Summary
Mondelēz International in the Middle East, North Africa and Pakistan serves the Middle East and Africa markets as well as Australia, New Zealand, the UK and Canada. Headquartered in Dubai, UAE, we have more than 2600 employees working across seven plants and six commercial offices; we make, bake, sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate, Milka, Oreo and belVita biscuits, Barni Cakes,Tang powdered beverage, Chiclets and Trident gum and Halls candy.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type
Regular

Demand Spaces

Insights