Insights Manager

Overview:
**We Are PepsiCo**

PepsiCo is a leading name in North Africa’s food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region.

**Guiding Vision and Regional Impact**

PepsiCo’s vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations. In North Africa, this includes initiatives in responsible sourcing, waste reduction, and water conservation. Our regional programs empower local talent, boost employment, and provide support for local agriculture, particularly through partnerships with farmers and suppliers.

**Empowering Our People and Communities**

Our dynamic teams drive the PepsiCo culture in North Africa, embracing diversity and collaboration to solve local challenges and create innovative products. We are dedicated to fostering an inclusive workplace, one where every individual feels valued and empowered to be themselves. This commitment extends beyond our employees to positively impact the communities we serve, striving for shared growth and a healthier, more sustainable future for all.

**Diversity and Inclusion Commitment**

PepsiCo stands firmly behind our global commitment to diversity, equality, and human rights. We are proud to be an equal opportunity employer, ensuring a fair and welcoming workplace for all, regardless of age, gender, religion, disability, or any other characteristic. Our dedication to inclusion strengthens our workforce and helps drive our business forward, enriching both PepsiCo and the communities in North Africa.

**Responsibilities**:
**External/Human Centric POV**
- Influence OU management by actively and persuasively representing consumer and marketplace dynamics to inform long-term business strategies and short-term tactics.

**Business Strategy**
- Define and lead Long term (PSP) and short-term growth agenda(AOP) that drives business growth ahead of the competition.
- Partner with OU Marketing lead, Category team, and International Insights teams in writing out the strategic charters for the brands

**Growth Execution**
- Lead validation of existing innovation and activation pipelines for global brands for efficient adaptation in the OU.
- Partner with OU marketing teams in developing innovation, commercial, and brand-building insights to drive business and category strategies for local brands.
- Guide brand and marketing teams in developing the right mixes (product/packaging/ pricing/ communication / GTM plans).
- Lead ongoing Business Intelligence in partnership/leverage of the GCC team towards defining key opportunities and risks to AOP goals.

**Insights functional agenda**
- Implement digitalization of insights tools to drive productivity and refocus resources on value-add activities.
- Partner with Marketing to deploy and sustain the art and science of brand growth.
- Liaise with other OUs and International Insights leaders to maximize synergies, enable best practice sharing, cascading functional transformation agenda, and actively contribute to Communities of practice

**People Management**
- Build a strong team of insights professionals - indispensable Business partners, valued and invited to the decision table in the OU and GCC.
- Build and manage long-term partnerships with best-in-class external vendors who provide superior quality of deliverables, know well our business and address specific needs.

Qualifications:

- Bachelor's Degree in Management, business administration or similar
- Fluent in both Arabic and English
- 10+ years of experience in consulting, brand management or market research (FMCG/F&B a plus)
- Familiar with key research tools and programs: retail measurement services, household panel data, equity measures
- Able to incorporate analysis from several data sources to inform business decisions
- Strong presentation skills
- Analytical thinking skills, collaborator, team worker
- Team player with a positive attitude.