Marketing Specialist, Social Media-focused

**Job Overview**:
Confider, a portfolio company of InVitro Capital, is an AI-driven marketplace SaaS platform designed to facilitate the buying and selling of small and medium-sized businesses (SMBs). As part of InVitro Capital’s portfolio, Confider aims to provide seamless, intuitive experiences for users, and the Marketing Specialist will play a key role in communicating the brand’s value and expanding its reach.

We’re looking for a skilled and proactive Marketing Specialist with a focus on social media to elevate Confider’s brand and expand our digital presence. In this role, you’ll take ownership of our social media channels, especially LinkedIn, crafting targeted content that speaks to our diverse audiences. You’ll develop and execute digital strategies to drive engagement and communicate our message with consistency and impact. This position is ideal for a creative marketer with strong planning skills, a knack for audience engagement, and a hands-on approach to building brand awareness and fostering community.

**Key Responsibilities**:

- Develop and manage content that resonates with Confider’s different audience groups, maintaining content calendars to keep messaging consistent and impactful.
- Lead social media presence, focusing on LinkedIn; engage with followers, respond to inquiries, and build a strong online community.
- Work with external vendors and agencies to align on campaign goals and brand messaging, ensuring high-quality deliverables.
- Monitor key metrics like engagement and reach; use insights to refine content and improve engagement across audience segments.
- Ensure a unified brand voice across all content and channels, adapting messaging to suit different audiences.
- Bring new ideas to boost engagement, using tools like Canva or Photoshop to create visually appealing, audience-specific content.
- Coordinate with internal teams and external partners to align on strategy, timing, and messaging for a cohesive brand presence.

**Requirements**:
**Minimum Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- 3-5 years of experience in marketing and social media management, with a focus on multi-audience and targeted product marketing.
- Proven ability to independently execute marketing strategies tailored to distinct audience segments and effectively collaborate with external vendors or agencies.
- Strong writing and content creation skills for developing tailored content, social media ads, and engaging copy that speaks to diverse audience needs.
- Proficiency with social media platforms, content management tools, and analytics systems to track and optimize performance across audience segments. Analytical skills to evaluate KPIs by audience segment, using data-driven insights to boost engagement and lead generation.

**Preferred Qualifications**:

- Experience in the financial or investment banking industry or SaaS industries, with multi-audience communication experience.
- Proficiency with design tools like Adobe Photoshop or Canva for high-quality, audience-specific content creation.

**Benefits**

**Why Join Invitro Capital?**
- **Work on cutting-edge AI and B2B technologies**:We are at the forefront of AI and B2B innovation. Our employees have the opportunity to work on the latest and greatest technologies, and to make a real impact on the world.
- **Help build and grow successful startups**: We are committed to helping our portfolio companies succeed. Our employees play a vital role in building and growing these companies.
- **Work with some of the best minds in the industry**: You will be part of a team of highly motivated and talented people who are passionate about making a difference. You will have the chance to learn from some of the best minds in the industry.
- **Supportive and collaborative work environment**: We believe in creating a supportive and collaborative work environment where our employees can thrive.
- **Competitive salary and benefits package**:We offer a competitive net monthly salary [EGP 25,000 to EGP 35,000] and a benefits package to our employees [i.e. Health Insurance and Social Insurance].