CRM Manager

1 week ago

مصر, Egypt Wego Pte Ltd Full time

**Responsibilities**:

- Develop and implement effective CRM strategies, plans, and initiatives to enhance customer acquisition, retention, and loyalty.
- Manage and maintain the customer database, ensuring accuracy, completeness, and data integrity.
- Utilize data analytics to segment customers, create personalized communication strategies, and optimize campaign performance.
- Collaborate with cross-functional teams, including Marketing, Sales, and Product, to align CRM activities with broader business objectives.
- Monitor and analyze CRM performance metrics, such as open rates, click-through rates, conversion rates, and customer lifetime value, to measure the effectiveness of campaigns and identify areas for improvement.
- Conduct A/B testing and implement data-driven optimizations to improve campaign performance and customer experience.
- Stay up-to-date with industry trends, best practices, and emerging technologies in CRM to drive innovation and continuous improvement.
- Ensure compliance with data protection regulations, such as GDPR and CCPA, and maintain customer data privacy and security.

**Requirements**:

- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Proven experience as a CRM Manager or similar role, preferably in the e-commerce or travel industry.
- Strong analytical skills with the ability to interpret complex data and generate actionable insights.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Creative thinking and problem-solving abilities to design innovative CRM campaigns.
- Knowledge of data protection regulations and best practices in data privacy.
- Detail-oriented with excellent organizational and project management skills.
- Self-motivated, proactive, and able to work independently in a fast-paced environment.

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