Content Marketing Manager

1 week ago

محافظة الدقهلية, Egypt LEAPWORK Full time

Content Marketing Manager

Do you love creating compelling marketing content? Are you good at writing and able to capture an audience in a way that moves them down the marketing funnel?

At Leapwork, we are looking for a Content Marketing Manager for our growing Content Marketing team. Your role will be to drive leads, create engagement, and capture our audiences through content. You will play a vital part in producing content and marketing assets that support demand generation, sales enablement and brand leadership.

Your primary responsibilities will be to attract more visitors and followers to our digital channels, produce content that can convert visitors to leads, and to equip Sales with relevant sales-enabling materials.

**Your responsibilities will include**:

- Production of blog articles and in-depth content targeted at the individual stages of the buyer journey, to support our inbound and outbound marketing efforts
- Identifying content creation opportunities and developing strategies for individual campaigns and content assets
- Working closely with Marketing, Sales, and Customer Success to help turn complex, high-tech ideas into concise and engaging communications in accordance with our tone of voice
- Ensuring that content is consistent and compelling

**Who are you?**

You're a skilled writer or content marketer with a commercial mindset and strong sense of what makes content convert visitors to customers. What gets you out of bed in the morning is an ambition to deliver strong business results in a global, fast-paced environment. You ideally have a background in tech/IT and B2B marketing.

**_ Professional requirements include:_**
- Experience with content marketing copy-writing for buyer journeys, ideally from the worlds of software or tech
- Excellent, native - or close to native - written and verbal English skills
- Knowledge of on-page SEO best practices
- The ability to understand complex information and communicate about it in a simple, digestible manner
- A self-starter mindset and ability to work independently with guidance from the team
- Ability to adapt to change and prioritize competing issues
- Team spirit and a collaborative mindset that will help you work within a tightly-knit team to develop next-level content
- An excellent eye for copy-editing and spotting any inconsistencies in style and tone across marketing content

**It’s a plus, but not a must, if you have**:

- Experience writing about test automation
- Experience with Hubspot and and their content marketing terminology
- An understanding of personas/ICPs, and how to work with them to create targeted content
- The ability to analyze the performance of your efforts, and to optimize based on your findings
- Experience from companies that operate with the MEDDIC sales framework.

What's most important is that you have a proven track record within content marketing or marketing communications, preferably from the tech world.

As part of the Leapwork team, you'll be part of an exciting journey of a company offering a unique product with unlimited potential. As such, this job comes with plenty of opportunities for you to grow personally and professionally. We offer competitive salary and benefits according to qualifications.

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