Marketing Executive

Company Description**
Informa Markets** creates global platforms for industries, specialist markets and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content and actionable data solutions.

**Job Description**:
Job Description

We seek a technology-oriented yet creative, Marketing Executive to develop, monitor and optimise outbound campaigns and product websites. The individual will be digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance.
- Work with marketing manager and content executives to deliver outbound marketing campaigns and event websites in line with strategic objectives
- Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
- Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways of incentivising/monitoring offline channel performance
- Develop relationships with media, association, industry partners and social media influencers and sign contra agreements in line with campaign objectives. Coordinate with performance executive re deliverables for contras and partners once an agreement has been signed
- Raise PO's and maintain budget trackers
- Appoint and manage external suppliers
- Based on previous performance, work with CRO and digital marketers to develop website content to maximise relevant traffic and conversion
- Maintain active social media channels (in line with market expectations) and maximise engagement and conversion from these channels
- Become part of a culture of testing and metrics-driven decision making in the team
- As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports
- Share relevant insights with the marketing manager to drive revenues or pursue new opportunities
- Analyse and report trends over time and use these insights to build more effective campaigns
- Work with data & insights specialists to capture relevant and timely data (onsite & post-show surveys, registration forms, industry research etc.)
- Work with internal teams to ensure data governance and data management policies are adhered to
- Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI
- Use recommended campaign analytics dashboards daily to monitor performance
- Become part of a culture of testing and metrics-driven decision making in the team
- Share case studies with marketers within the team, division and Global Exhibitions
- Identify target universe and key segments within target universe
- Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels
- Monitor and adjust campaign activity based on performance metrics
Build, maintain and optimise product websites and work with internal support teams to make advancements and maximise conversion from the sites
- Manage and format any external files for import into the Informa database or fulfilment purposes
Monitor and share new trends and techniques in both consumer and B2B marketing
- Introduce new channels/techniques as appropriate for the industry/campaign and work with the performance marketing executive to monitor performance

**Qualifications**:

- Educated to degree level or equivalent
- 3+ years of experience in a related position
- Analytical and questioning mindset
- Highly creative with excellent copywriting and visual marketing skills
- Fast learner and committed to personal development and growth
- Deadline and target driven
Experience in working with databases and data selection/management software
- Experience in working with CMS platforms (but coding knowledge not required)
- Experience in marketing analytics and reporting platforms (Google Analytics/Adobe or others)
- Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing
- Database development and growth, including segmentation / advanced targeting
- Building relationships with partners and stakeholders
- Experience of working in a pressurised environment
- Good verbal and written communication skills
- Proficient in the use of MS Office, including intermediate/advanced PowerPoint, Word, Excel
- **
Desirable**:

- Experience in using marketing automation technology (preferably Eloqua)
- Experience in managing social media through scheduling platforms such as Hootsuite etc.
- Formal business/marketing higher education qualification
- Knowledge of Eloqua and Adobe Experience Manager
- Events marketing experience.