Digital Marketing Curriculum Consultant

5 days ago

محافظة الغربية, Egypt Generation Full time

**DESCRIPTION**:
**_ Role Requirements:_**
- Access to reliable Wi-Fi is a must
- English language proficiency is a must
- **This role will be offered as a temporary position for approximately 10 weeks, averaging 10-12 hours of work **per week.**

**LOCATION**:
This is a remote role. Individuals from all geographics are encouraged to apply. **Preference will be given to applicants in Ghana/East Africa and South America.**

**TO BE SUCCESSFUL YOU'LL NEED**:
**Experience**
- Work experience in the field of digital marketing, including but not limited to:

- Developing, managing, implementing, monitoring, and optimizing digital marketing campaigns across a variety of marketing channels, strategies, etc.
- Conducting customer, company, and product analyses
- Developing and monitoring content strategy, including the creation and distribution of engaging content
- Leading SEO and SEM efforts
- Developing, managing, and monitoring social media campaigns across multiple platforms
- Maintaining knowledge of emerging digital marketing trends, technologies, practices, and strategies, including AI

**Skills**
- Strong skills in the following digital marketing tools, including but not limited to:

- Canva, Adobe, and/or other visual and graphic design tools
- Wordpress
- Mailchimp
- Google Analytics
- Various Google tools for SEO and SEM
- Meta platforms - Facebook and Instagram
- Additional social media platforms such as TikTok, LinkedIn, etc.
- Excellent teamwork, communication, and organizational skills
- Ability to work collaboratively and provide value on a large project with a high level of complexity and strict deadlines
- Self-motivated with the ability to track, prioritize, and follow up on multiple workstreams
- Strong analytical skills and comfortable working in a fast-paced environment

**Mindsets**
- Excitement for innovative workforce development programming that embraces a hands-on, practice-based approach
- Excitement to propel the curriculum team’s learning products, assets, and design into the future of the digital marketing industry
- Self-reflective and open to frequent feedback from the Generation team

**WHAT YOU'LL DO**:
The Digital Marketing Curriculum Consultant will be a project-based member of Generation’s Global Curriculum & Instruction team, advising on the design and development of a fully online, “bootcamp”-style training program that teaches entry-level digital marketing skills. The Digital Marketing Curriculum Consultant will curate content, and review and validate curriculum materials for technical accuracy.

**Responsibilities**
- Review existing + new curricular content in the digital marketing program, evaluating technical accuracy of C&I materials and advising the design team regarding revisions, updates, and improvements
- Suggest new content topics and provide technical guidance to keep the program at the forefront of the digital marketing industry (ex: AI in digital marketing)
- Evaluate external curriculum assets (if applicable) for potential use in this program, and provide advice for their integration (customization, implementation, assessment) into the program

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