Executive Creative Director

**Purpose of the Role**

The Executive Creative Director leads Tribe X’s creative vision ensuring every idea we make is _intentional_, culturally fluent, and built to perform across every medium.

They set a **digital first mindset**, not as a channel bias but as a way of thinking: audience led, insight driven, and agile. The ECD ensures every output reflects clarity, craft, and impact.

At Tribe X, this role protects the idea’s integrity from strategy to screen, aligning creative excellence with the agency’s purpose**:helping purpose-driven brands focus on what matters, so they can drive lasting impact.**

**Key Responsibilities**

**1. Lead the Agency’s Creative Vision**
- Set and uphold Tribe X’s creative standard: ideas that are simple, human, and culturally intelligent.
- Ensure every brief, concept, and execution ties back to the brand’s _why,_ no noise, only meaning.
- Keep creativity aligned with the agency’s mission and clients’ long term purpose.

**2. Champion a Digital First Mindset Across Mediums**
- Drive thinking that begins with audience behavior, not media hierarchy.
- Ensure campaigns are **platform native in mindset**, but **integrated in form** seamlessly spanning film, social, print, OOH, activations, and digital ecosystems.
- Push creative teams to craft ideas that adapt elegantly across touchpoints from fast content to flagship storytelling.

**3. Green-Light Ideas That Work in the Real World**
- Chair creative gates for flagship work; approve only ideas that are original, strategically sound, and executable.
- Demand clarity: every concept must define its audience, emotional hook, and measure of success before production.
- Protect creativity from dilution, keep the work brave, relevant, and intentional.

**4. Build Systems That Make Great Work Repeatable**
- Oversee a creative process that supports both craft and speed from briefing frameworks to content production flows.
- Ensure teams have templates, tools, and rituals that keep quality high and execution agile.
- Make learning cyclical: gather performance insights, translate them into creative standards, and evolve the playbook.

**5. Lead and Grow Creative Talent**
- Hire and mentor creative leaders who think beyond format writers, art directors, strategists, and motion specialists who share a digital first mindset.
- Review work on time, coach judgment and taste, and rotate senior talent between **Brand Platforms** and **Campaigns & Content** to strengthen range.
- Build a culture that values curiosity, experimentation, and clarity of thought.

**6. Place the Right Bets**
- Prioritize the ideas that build brand and drive business balancing storytelling and performance.
- Allocate top talent to the right opportunities, make fast calls on hero projects, and remove barriers that slow creativity.
- Represent the creative vision with clients, articulate ideas simply, powerfully, and with purpose.

**What Teams Can Expect From You**
- A living creative standard that defines how Tribe X creates for today’s world.
- Clear, constructive creative calls _advance / refine / stop_ with reasoning that teaches.
- A creative system that runs on both intuition and discipline.
- A feedback culture that turns learnings into evolution, not repetition.
- Leadership that is decisive, present, and deeply collaborative.

**Qualifications & Experience**

**Must-Have**:

- 12+ years leading creative teams across **digital, film, print, social, and experiential**.
- Proven success crafting campaigns for **luxury or purpose-driven global brands**.
- Deep understanding of audience behavior, culture, and the intersection of brand storytelling with digital performance.
- Ability to move seamlessly from **big brand worlds** to **fast content ecosystems.**
- Strong creative judgment can tell when an idea will live, perform, and last.
- Track record of mentoring senior creatives into confident, autonomous leaders.

**Nice to Have**:

- Experience building creative systems or internal studios for brands or agencies.
- Familiarity with market nuances across MENA, especially Gulf audiences.
- Comfortable interpreting data and insights to refine creative direction.

**Success in This Role Looks Like**
- Tribe X’s creative work leads with clarity, performs across mediums, and earns attention without noise.
- Every campaign feels modern, thoughtful, and unmistakably intentional.
- The agency’s creative culture grows faster, smarter, more cohesive.
- Clients trust Tribe X not only to execute, but to define what purposeful creativity looks like in a digital-first era.

**A new generation of creative leaders rises under your guidance, globally exposed, locally rooted.