E-Commerce Website Specialist

6 days ago

Cairo, Cairo, Egypt SoficoPharm Full time 120,000 - 240,000 per year

Overview:

The E-Commerce Website Specialist is responsible for managing, optimizing, and growing the company's online store. This role combines technical knowledge, marketing strategy, and analytical skills to enhance user experience, increase online sales, and ensure smooth website performance.


Key Responsibilities:

Manage and update product listings, descriptions, pricing, and promotional content across all e-commerce platforms.

Optimize website usability, design, and navigation to improve conversion rates and customer satisfaction.

Oversee daily website operations — including inventory management, order processing, and product data accuracy.

Implement SEO and SEM strategies to drive organic traffic and enhance search rankings.

Coordinate digital marketing campaigns (email, social media, paid ads) to increase visibility and sales.

Analyze site performance using tools like Google Analytics, Shopify Analytics, or Meta Pixel.

Collaborate with marketing, design, and logistics teams to ensure cohesive brand presentation and efficient fulfillment.

Monitor competitors, trends, and consumer behavior to propose improvements and growth strategies.

Ensure the website complies with UX/UI best practices, data privacy, and security standards.

Troubleshoot technical issues in collaboration with web developers or external agencies.


Qualifications:

Bachelor's degree in Marketing, E-Commerce, Business, or a related field.

Proven experience in managing Shopify, WooCommerce, Magento, or similar platforms.

Strong understanding of SEO, Google Ads, Meta Business Suite, and email marketing tools.

Analytical and data-driven mindset with experience in Google Analytics or similar tools.

Basic knowledge of HTML/CSS is a plus.

Excellent organizational, communication, and problem-solving skills.


Key Skills:

E-commerce management

SEO/SEM optimization

Digital marketing coordination

Data analysis and reporting

Web content management

Conversion rate optimization (CRO)

UX/UI understanding

Project coordination

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