Business Unit Director

1 week ago

مصر, Egypt Wavemaker Full time

**Integrated Business unit Director**

**Responsibilities and Accountabilities**
- Leading a full integrated business unit, managing the team and the clients on the unit
- Leadership of client communication with the support of client partners across the accounts.
- Setting an annual performance strategy and goals that drive client’s business performance.
- Own leadership across Wavemaker Egypt
- Leading both Offline & Online strategy, disciplines and thought leadership across performance, eCommerce, innovation and data
- Oversee analytical offline thinking and approach
- Integrated Knowledgeable with offline & Online planning (TV, OOH, Radio, Print & Digital)
- Strong relation with suppliers both offline & Online
- Oversee digital implementation across search and social, whilst having a view on their display and programmatic offering
- Bridge media and technology solutions to provide full servicing and advisory to clients
- Lead data consultancy and implementation across all clients
- Development of direct report to become self-sufficient in delivery of campaign implementation and optimizations.
- Lead on the budget forecasting and delivery across all media, with focus on meeting client KPIs and performance targets
- Collaborative lead on the monitoring and review of resourcing required within all areas of media activation - including resource hiring when applicable
- Collaboratively pull together wider business teams across analytics, adops and insights to deliver on day-to-day campaign delivery
- Collaborative lead (with partner) on client reviews of all activation - BAU, campaign specific and channel planning
- Collaborative secondary lead (with other Directors) on the management of day-to-day relationships.
- Learn and then lead the usage of planning frameworks as part of our rigorous campaign planning process
- Lead and collaborative remit on non-client specific activation management workstreams and projects - as assigned by senior leadership
- Build own client P&L to drive out of scope services for Wavemaker Egypt
- Develop a full training program to upskill all offline & Digital media specialists into integrated experts.
- Able to pass learnings to the team, put in place development plans to the team members with KPI & evaluations
- Aiding in organic and growth of the accounts within the unit
- Aiding in business development and pitches across WM Egypt

**Ideal Profile**:

- 10 years + experience in integrated media, ideally from an agency side background (client side or a mix will also be considered)
- Good understanding of Offline, Digital & e-Commerce
- Strong understanding of customer data platforms and advance analytics solutions
- Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology
- Experience managing search, social and/or display from both a technical and strategic POV.
- Experience in audience led planning
- People management experience of managing a team
- Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology.

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