Human Resources Content Strategist

7 days ago


Cairo, Cairo, Egypt Whitecollars Full time
Job Summary

We are seeking a highly skilled Off-Page SEO Specialist with expertise in content creation to join our dynamic team at Whitecollars.

About Us

At Whitecollars, we are an HR Consultancy committed to connecting businesses with top talent and providing innovative HR solutions to meet evolving workforce needs. Our strong reputation for excellence empowers organizations to succeed by delivering tailored HR strategies, recruitment services, and employee development programs.

Key Responsibilities

The ideal candidate will drive organic traffic, enhance our online presence, and build high-quality backlinks while creating engaging, optimized content that supports our mission of delivering exceptional HR services. Key responsibilities include:

  • Developing comprehensive on-page and off-page SEO strategies to enhance website rankings and traffic.
  • Conducting keyword research and integrating SEO best practices into all content efforts.
  • Maintaining a content calendar to ensure consistent delivery of relevant, timely, and impactful content.
  • Collaborating with marketing, HR, and other teams to plan and execute content campaigns aligned with business objectives.
Content Creation

The successful candidate will write high-quality, SEO-optimized content for blogs, articles, web pages, social media, and email campaigns. This includes developing engaging content focused on HR trends, recruitment strategies, and workforce management, as well as tailoring content to resonate with diverse audience segments, including businesses, HR professionals, and job seekers.

Performance Analysis

The ideal candidate will utilize analytics tools to track content performance, backlink efficacy, and user engagement, providing actionable insights to optimize content campaigns and SEO strategies. They will also monitor conversion rates and adjust tactics to improve results.

Requirements

To be successful in this role, the ideal candidate will have:

  • Proven experience as an Off-Page SEO Specialist, Content Marketer, or similar role.
  • A strong understanding of search engine algorithms, link-building strategies, keyword research, and ranking factors.
  • Exceptional writing and editing skills, with experience in creating high-quality, SEO-optimized content in Arabic and English.
  • Proficiency in tools like Google Analytics, Ahrefs, SEMrush, Moz, and other SEO and analytics platforms.
  • Ability to analyze backlink profiles, monitor website performance metrics, and optimize strategies accordingly.
  • Knowledge of digital marketing trends, HR industry insights, and content creation best practices.
Preferred Qualifications

While not required, preferred qualifications include experience with marketing automation tools and analytics platforms, familiarity with graphic design and content creation tools, familiarity with email marketing and social media content strategies, previous experience in the HR or recruitment industry, and an understanding of UX writing and its impact on website usability.



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