Cvm & Pricing Manager

7 months ago


مصر, Egypt Vodafone Full time

**Job Responsibility**:

- On the Pricing front, this role is key to enhancing our opportunities in the highly dynamic and competitive Egyptian market, by doing the proper analysis for the commercial viability of new ATL and BTL propositions for Vodafone Egypt base in order to guarantee that pricing is designed so commercial benefits outweigh commercial risks. This role plays a key part in the commercial design of new products/propositions to ensure alignment with the overall strategic goals of the business while ensuring the profitability of the products.
- On the CVM front, drive revenue growth and profitability of Vodafone Egypt by increasing customer lifetime value, ARPU and AMPU, through optimised and timely sales actions (cross selling and upselling) also, proactively retain customers.
- Lead a team to deliver across Commercial Strategy, Pricing and Customer Value Management (CVM) responsibilities, Set the Strategy and oversee the daily operation and commercial KPIs while owning relationship with stakeholders both internally to the CBU (Segment team, Insights team, Campaigns team, etc.) and externally (such as Decision Support, Customer Care and Technology). Ensure team activities are running efficiently and effectively and thoroughly while making Commercial sense for Vodafone Egypt's strategic objectives and profitability.
- 1. Pricing- Design pricing models from end-to-end, including designing the pricing methodology, identifying data required, requesting, validating and analyzing data to ensure profitability for propositions.
- Balance value and pricing to ensure propositions are commercially appealing for customer base while simultaneously profitable for Vodafone Egypt.
- Lead on aspects related to customer base profitability by administering effective pricing policies.
- Provide guidance on the viability of all product and pricing initiatives based on profitability, business case modelling and base risk assessment.
- Remain up to date on overall market moves to ensure that Vodafone propositions are competitive in the market from a pricing/value perspective.
- Influence product design by using customer data and analytics to gauge appeal and relevance of proposed products.

2. Customer Value Management- Effectively communicate all marketing messages to the base whilst ensuring the most efficient and relevant communication to the customer (i.e. defining cohorts of customers to target in marketing messages and designing communication with these customers).
- Discover relevant aspects of consumer behavior and implement base management strategies through design & execution of all one-to-one personalized offers and subsequent campaigns across multiple channels to deliver the best commercial return.
- Create a customer lifecycle roadmap to ensure that the maximum value is derived from customers, from acquisition through to retention.
- Deliver the P&L targets for CVM, as defined in the fiscal year budget.
- Develop New initiatives/tactics to ensure revenues growth and base Activity
- Support all ATL Moves with CVM tactics to ensure competitive advantage

**Competencies & Technical Skills Required**:
Core competencies, knowledge and experience:
- Commercially driven, able to rationalise strategies into deliverable, operational business plans
- Excellent data manipulation & modelling skills.
- Excellent Analytical Skills
- Excellent problem solving skills with demonstrable ability to manage ambiguity and simplify complex situations
- Strong communication and influencing skills, able to build cross functional partnerships (Stakeholder management within CBU team and broader organization)
- Strong commercial acumen
- Comfortable working in a supercharged environment, taking initiative and managing multiple projects at once

Must have technical / professional qualifications:
- B.Sc of business admiration/Economics/Engineering
- 8+ years of experience in commercial functions.
- Excellent Knowledge of telecomm industry.
- MBA is a plus



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