Cvm Senior Specialist
2 days ago
**Role Profile**:
- Responsible for all BTL propositions/ communications with the consumer (i.e. defining cohorts of customers to target in marketing messages and designing communication with these customers).
- Discover relevant aspects of consumer behavior and implement base management strategies through design & execution of all one-to-one personalized offers and subsequent campaigns across multiple channels to deliver the best commercial return.
- Create a customer lifecycle roadmap to ensure that the maximum value is derived from customers, from acquisition through to retention.
- Responsible for creation of value development propositions for the existing base that support in increasing the base APRU
- Ability to define the most appropriate customer proposition, contact and lifecycle activity to support Customer strategies, objectives and targets.
- Deliver the P&L targets for CVM, as defined in the fiscal year budget.
**Qualifications**:
Commercially driven, able to rationalize strategies into deliverable, operational business plans
- Strong analytical skills
- Solid numerical and logical skills. Proven ability to interpret commercial and financial analysis and come out with Action plans.
- Strong communication and influencing skills, able to build cross-functional partnerships (Stakeholder management within the CBU team and broader organization)
- Comfortable working in a supercharged environment, taking initiative and managing multiple projects at once
- Multitasking and results oriented
- Significant knowledge of customer driven marketing techniques and processes and experience of direct marketing principles.
- Excellent planning skills (including project based management skill set, along with experience of managing multiple and varied activities within a dynamic environment)
- Passionate about the impact CVM activity can have on the customer
Technical / Professional Expertise
- B.SC degree preferably engineering, Business, Economics
- 1-2 years of Marketing experience preferably in the telecom sector.
- Experienced in briefing of and working with qualitative and quantitative market research, customer insight, customer data, financial information and customer segmentation.
- Economic/financial (spreadsheet) modelling.
**Together we can**:
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