Trade Marketing Executive

7 days ago


القاهرة, Egypt On-Hire Full time

**Key Responsibilities**:

- POS Material Distribution: Take ownership of the seamless distribution, installation, and retrieval of marketing and sales support materials across key events, horeca outlets, retail outlets, and activations.
- Strategic POS Deployment: Ensure the accurate placement and timely deployment of POS materials, working closely with the sales team to guarantee compliance with contractual agreements and maximizing brand visibility.
- Inventory Management: Maintain efficient control of POS inventory, ensuring the continuous availability of materials and their replenishment in accordance with business needs and budget allocation.
- Event and activations logistics: Oversee the delivery and setup of products and marketing materials at events and activations, ensuring smooth execution and adherence to set KPIs.
- On-the-Ground Engagement: Conduct regular visits to designated outlets, fostering strong relationships with key stakeholders and ensuring excellent in-store execution of marketing activities.
- Relationship Development: Build and maintain positive, long-term relationships with all critical personnel in the designated areas, acting as a liaison between the company and partners.
- Brand Footprint Expansion: Develop and execute tailored trade marketing plans that effectively increase the brand’s presence and visibility in outlets, considering both outlet and brand segmentation to maximize reach.
- Trade Activation Coordination: Lead the coordination of trade activation programs, activations, and events across multiple channels, ensuring seamless execution and alignment with business objectives.
- Data Collection & Reporting: Collect and compile key reports, including sales trackers, and activity evaluations, providing actionable insights for continuous improvement.
- Performance Analysis & Recommendations: Regularly assess the effectiveness of marketing activities and promotions, offering valuable suggestions for optimization and better alignment with market needs.
- Market & Competitor Insights: Keep a close eye on market trends and competitor activities, providing timely insights to adapt strategies and stay ahead of the competition.
- Budget Management & KPIs: Oversee the trade marketing budget, ensuring efficient allocation of resources. Develop and (KPIs) for all trade marketing activities, providing comprehensive reporting on activity performance and market impact.

**Requirements**:

- 2-5 years of experience in trade marketing or related field, preferably within the FMCG or alcoholic beverages industry.
- Strong analytical skills with the ability to interpret market and sales data.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively across teams and manage multiple projects.
- Proficiency in MS Office Suite and familiarity with marketing tools.

**Benefits**

Attractive Package



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