Posm Trade Marketing Specialist
2 weeks ago
**Job Location: Cairo**:
Cairo, Egypt.
**Company description**:
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
**Diversity Statement**:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
**About the Role**:
The POSM Specialist is responsible for the creation, implementation, and management of point-of-sale materials that enhance brand visibility and drive consumer engagement in retail environments. This role requires a blend of creativity, strategic thinking, and project management skills.
**Main Responsibilities**:
- **Material Development**: Design and produce effective point-of-sale materials, including displays, signage, and promotional items that align with activity grids.
- **Project Coordination**: Manage the end-to-end process of POSM projects, from conception to execution, ensuring all deadlines and budgets are met.
- **Supplier Liaison**: Collaborate with vendors and suppliers to source materials, negotiate costs, and ensure quality control throughout production.
- **Distribution Management**: Coordinate the logistics of distributing POSM to POSM locations, ensuring timely delivery and proper setup.
- **Performance Tracking**: Analyze the impact of POSM initiatives on sales performance, gathering feedback and making recommendations for future improvements.
- **Market Research**: Stay informed about industry trends and competitor activities to identify new opportunities for POSM development.
- **Collaboration**: Work closely with marketing, sales, and design teams to ensure a cohesive approach to branding and promotions.
- **Training and Support**: Provide guidance and support to retail staff on the effective use and placement of POS materials.
**Who we are looking for**:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 2-4 years of experience in FMCG trade marketing, POSM Projects.
- Experience in FMCG or a similar industry.
- Very good command of English.
- High communication skills.
**How to be successful in the role and at Ferrero**:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
**Requisition ID**
68056
**Job function**
Trade & Shopper Marketing
**Country**
Egypt
**City**
Cairo
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**EMILY**|** TRADE & SHOPPER MARKETING**:
Emily is a Global Category Development Manager. Since childhood, her love for acting and dancing has shaped her journey. Today, this artistic background is her secret weapon. The blend of passion and skill adds an authentic touch to her customer interactions, turning each encounter into a unique experience.WATCH THE VIDEO
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