Assistant Brand Manager
1 month ago
**Brand Strategy**: Assist in developing comprehensive brand strategies, including positioning, target audience identification, and long-term brand goals.
- **Product Portfolio Management**: Manage and analyze the performance of the dates and dates derivatives product portfolio, identifying opportunities for expansion and optimization.
- **Market Research**: Conduct market research to gain insights into consumer trends, competitor activities, and emerging market opportunities.
- **Campaign Development**: Collaborate with the creative team to conceptualize and execute marketing campaigns, including advertising, promotions, and product launches.
- **Budget Management**: Assist in budget planning and monitoring, ensuring efficient allocation of resources for marketing initiatives.
- **Consumer Engagement**: Foster strong consumer relationships through effective communication, feedback channels, and brand loyalty programs.
- **Data Analysis**: Utilize data analytics tools to measure and evaluate campaign performance, making data-driven recommendations for continuous improvement.
- **Cross-Functional Collaboration**: Collaborate with Sales, Product Development, and Supply Chain teams to ensure alignment of brand strategies with overall business objectives.
- **Market Expansion**: Identify opportunities for brand expansion into new markets or product segments, coordinating market entry strategies.
**Requirements**:
- Bachelor's degree in Business Administration or Marketing (Master's degree a plus).
- 4+ years of experience in brand management or marketing, preferably in the FMCG industry.
- Affinity with numbers and strong analytical skills with proficiency in data analysis tools.
- Creative thinker with excellent communication and presentation skills.
- Proven ability to manage multiple projects and meet deadlines.
- Knowledge of FMCG and food industry trends.
- Proficiency in MS Office and marketing software/tools.
- Passion for food and a deep appreciation for dates.
- Fluency in English language.
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