Marketing Manager, Swissotel Naama Bay

4 weeks ago

مصر, Egypt AccorCorpo Full time

Company Description

Swissôtel’s claim reinforces our believe that time and travel are true gifts in life and that we should use our time — where ever we are in the world — well and wisely.It also reminds us to ensure our guests spend quality time — our Swiss hospitality, synonymous with quality, efficiency and care, takes care of everything so time can be easily spent doing the things they love.

**Job Description**:
**Position Title**:Marketing Manager

**Department**:Sales & Marketing

**Location: Sharm el-Sheik**

**Direct Reports**:Assistant Marketing Manager, Marketing Coordinator

**Summary**

Reporting to the Director of Marketing/Director of Sales & Marketing, the role holder will contribute to the performance of their departments by facilitating the hiring and retention of exceptional talent as well as driving Heartist engagement, learning and development, performance and talent within their departments by strategically leading through their Department. They will have a desire to be the best at what they do and achieve operational excellence in their departments through all the metrics that are measured.

**Responsibilities**

**Planning & Organizing**:

- Develop and maintain marketing strategies to meet the Swissotel Hotel’s objectives.
- Produce collaterals, marketing and advertising products, regulate their distribution, and operate within the hotels brand standards.
- Be a guardian of the Swissotel’s Brand Standards
- Observe and report on Social Media channels information about own hotel and competitive set
- Observe and report on social, economic and political trends that might affect employers.
- Implement marketing activities to deliver business objectives for strategic segments and departments Including F&B, Banqueting and Outside Catering
- Develops a public relations program for the hotel based on its marketing goals
- Establish and manage internal processes (and use of external resources) to track cultural, social and technological trends, travel market trends and competitor strategies across key markets
- Develop and maintain Marketing Intelligence Platform, consolidating external/internal data, research, tracking studies and other information sources to direct sales & marketing activity as appropriate
- In conjunction with the area office team conduct and manage market research/insights-process as necessary to inform development of marketing strategies
- Identify areas of opportunity (places, times, segments) and creatively & proactively put forward ways to realize the opportunities.
- Establishes and manages partnership marketing relationships with key partners and actively pursue other brand relationships with international and regional brands.
- To manage the nominated creative agencies and PR/communications agencies to maximize brand and hotel awareness.
- Assists in monitoring and controlling departmental costs on an ongoing basis to ensure performance against budget.
- Assists in the preparation of the hotel strategic plan, goals, and Marketing and Communications departmental budget.
- Demonstrate an interest in and an understanding of issues relevant to your department and hotel and keep your knowledge up to date, including legislative information
- Establishes and interprets key performance indicators to manage the business, consistently takes into account financial implications of business decisions and recommendations
- Develops annual marketing plan in conjunction with sales department, which details activities to follow during the year, which will focus on meeting organizational objectives.

**Operations**:

- Adheres to the company code of conduct, employee handbook and hotel policies.
- Drive acquisition and usage of loyalty marketing programs with the support of Area and Regional colleagues (for example ALL )
- Demonstrates an understanding of competitors’ major strengths and weaknesses.
- Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity.
- Adapt marketing material to meet local market needs.
- Develop an effective and strategic annual public relations and promotional calendar of activities for the hotel to include F&B activities, recreation and rooms.
- Keep properties informed of opportunities for media coverage, and to assist in providing information when required.
- To establish and to maintain an effective working relationship with all members of target media, electronic and print, local, national and international to encourage and maximize coverage of the property and its events.
- To host invited members of the media, strategic partners and top clients at functions and events.
- Ghost write articles and features and create/edit news releases and Q&A for the Hotel
- Create a positive hotel image in every interaction with internal and external customers.
- Maintain a high level of product and service knowledge in order to explain

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