Marketing Manager

6 months ago

مصر, Egypt SWISSOTEL SWISSOTEL SHARM EL SHEIKH Full time

Company Description

Swissotel Sharm El Sheikh All-Inclusive Collection resort offers an unforgettable vacation for its guests with a sense of luxury service nested with nature, with a wide range of accommodation types, from rooms, and suites featuring contemporary designs, including a unique side for adults.

All this in the peaceful surroundings of beautiful gardens, swimming pools, magnificent landscapes, and a wide variety of à la carte restaurants, and particular spa services. Esteemed guests are welcome to relax and unwind in a quiet and elegant setting in the resort and enjoy a genuine experience of leisure, pleasure, and successful meetings.

Join our motivated and vibrant Team and build your career with us.

**Job Description**:
Summary

**Responsibilities**:
Strategic Planning:

- Develop and execute comprehensive marketing strategies that align with the hotel's overall business objectives.
- Identify target customer segments and create tailored campaigns to attract and retain them.
- Collaborate with senior management to define marketing goals and establish key performance indicators (KPIs).

Brand Management:

- Maintain and enhance the hotel's brand image through consistent messaging and visual identity across all marketing channels.
- Ensure that all marketing materials and communications reflect the hotel's unique value proposition and positioning.

Digital Marketing:

- Develop and implement SEO and SEM strategies to improve the hotel's visibility in search engines.
- Monitor and analyze online performance metrics to optimize campaigns and improve user engagement.

Content Creation:

- Generate compelling and relevant content for various marketing channels, including blog posts, social media updates, newsletters, and more.
- Collaborate with the creative team to produce high-quality visuals, videos, and other multimedia content.

Campaign Management:

- Plan, execute, and monitor marketing campaigns, promotions, and events to attract both new and returning guests.
- Measure the effectiveness of campaigns and adjust strategies based on performance data and market trends.

Public Relations:

- Foster relationships with local media, bloggers, and influencers to generate positive coverage and exposure for the hotel.
- Manage public relations efforts to handle crisis communication and maintain the hotel's reputation.

Market Research:

- Stay informed about industry trends, competitor activities, and emerging marketing technologies.
- Conduct market research to identify opportunities for growth and innovation within the hospitality sector.

Budget Management:

- Develop and manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
- Track expenses and analyze budget performance regularly.

Administration:

- Work closely with the Finance department to produce monthly financial reports timely & accurately.
- Work closely with the People & Culture Leader to monitor and keep updated all records and schedules relating to departments operating performance, quality assurance/control management and training to ensure planning and completion is carried out as per standards and can be referenced to derive historical patterns.

People & Culture

Heartist Relations
- Foster a positive and structured work environment which encourages the successful operation of the business, calling upon the necessary processes to deal with disciplinary, grievance and workforce change situations.
- Work alongside with the People & Culture leader to investigate, document and administer corrective action immediately and effectively to reach the mutual goals of the business and the Heartist.

Recruitment
- Hire new Heartists in conjunction with the People & Culture Leader through INES.

Heartist Engagement and Communications
- Strive to increase Heartist engagement by promoting a positive work environment where each Heartist is informed and proactive about the overall business goals. Ensure the consistent delivery of business and associate information with transparency so that each Heartist understands how they contribute to the company’s success. This will include working on the Heartist Engagement Survey (EES) and People & Culture Audit. Ensure the EES Champions for the hotel/departmental action plans in order to increase Heartist engagement and improve EES scores year on year.
- Represent the organization as an exemplary ambassador the Accor All Inclusive - Heartist Service Culture.
- Labour Turnover to be closely monitored and proactive actions taken with regards to trends and suggestions to People & Culture leader as well as Hotel Manager/General Manager.

Learning & Talent Development & Performance Management
- Ensure bi-annual Talent Review process is conducted and associated documentation maintained to the required standard.
- Facilitate the performance management cycle from probation reviews, annual performance reviews, development plans as well as on the job training.
- Ensure Departm

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