Senior Performance Marketing
2 weeks ago
ArpuPlus is the mobile VAS pioneer in the MENA region & emerging Markets with a wide range of products headquartered in Cairo.
ArpuPlus is an A15 subsidiary founded in 2003, operating with more than +150 talented employees serving in 13 offices and 3 R&D centers to cater to the need of 40+ MNOs reaching more than 75% of MENA mobile subscribers.
We are connecting the region to the new tech-savvy 21st-century lifestyle.
**What you'll do**:
- Lead the Digital Marketing activities for our digital services across all channels
- Develop strategies, implement campaigns and optimize the digital performance marketing channels (display campaigns, paid search, digital growth channels) to drive traffic, engagement and retention
- Effectively execute performance marketing strategies by deploying, implementing and managing multi-channel campaigns
- Manage budgets and leverage data across the digital marketing channels and campaigns to achieve scale and efficiency
- Manage and maintain day to day operations including execution, QA and reporting of campaigns
- Manage tracking on GTM and similar tracking tools.
- Develop and execute test and learn strategies across all channels
- Measure the incrementality of the different channels and campaigns to achieve maximum efficiency
- Manage communication, set a process and build relation with internal and external parties
- Identify new and emerging marketing channels
- Suggest and develop new campaigns across multiple channels
- Track KPIs and develop reporting process to assess performance and implement actions accordingly
**Requirements**:
**What you'll need**:
- 3+ years’ experience in digital performance marketing
- Heavy operational experience with display, search, analytical, and remarketing channels
- Proven track record of managing and scaling digital marketing activities
- Exceptional quantitative, analytical, and problem-solving skills and demonstrated ability to use data and analysis to make recommendations and drive decisions
- Bachelor’s Degree in a related field
- Comfortable in a fast-paced, multi-tasked and high energy environment
- Perfect verbal and written communication and collaboration skills
- History of teamwork and willingness to roll up one's sleeves to get the job done
- Aptitude for organization, flexibility and producing results
- Experience working in a similar or related role
**Who will excel?**
If you feel the above values resonate with you - you will enjoy this incredible journey with us
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