Performance Marketing Team Leader
6 months ago
**Main Responsibilities**:
Develop and execute comprehensive performance marketing strategies aligned with overall business goals.
Collaborate with cross-functional teams to integrate performance marketing into the broader marketing and sales strategies.
Create and manage advertising budgets, ensuring optimal allocation for maximum ROI.
Analyze key performance indicators (KPIs) to measure campaign success.
Utilize data insights to optimize campaigns, adjust targeting, creatives, and budget allocations for continuous improvement.
Keep abreast of industry trends, algorithm updates, & emerging technologies in performance marketing.
Implement best practices & innovative approaches to stay ahead of the competition.
Manage retargeting and display advertising campaigns to maximize conversions.
Collaborate with cross-functional teams to align digital marketing efforts with overall marketing
and business objectives.
To be the ideal **Performance Marketing Team Leader**, you will need:
- Bs. in Marketing or any relevant background;
- **6+ years** of experience in a digital marketing environment;
- **Committed **personality;
- Ability to **Self Learn**;
- Passion for the **digital marketing** field in general;
- **Flexibility**;
- Team player **mindset.
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