CRM Manager
1 week ago
A leading Beauty Platform is seeking a proactive and results-oriented CRM Manager for their E-commerce website. In this role, you will be responsible for developing and executing customer relationship management strategies aimed at enhancing customer loyalty, satisfaction, and engagement. You will leverage data analytics to drive personalized marketing efforts and optimize customer journeys across our digital platforms.
**Key Responsibilities**:
- Design and implement CRM strategies to prioritize customer engagement and retention.
- Analyze customer data and insights to identify trends, preferences, and opportunities for improvement within the customer journey.
- Develop targeted campaigns that utilize customer segmentation to personalize marketing messages and enhance customer experience.
- Collaborate with marketing, sales, and product teams to ensure alignment in campaign planning and execution.
- Manage the CRM platform, ensuring accurate data management and seamless integration with other marketing tools.
- Track and report on campaign performance, customer feedback, and lifetime value to assess impact and drive decisions.
- Conduct A/B testing to refine strategies and enhance campaign effectiveness.
**Requirements**:
**Qualifications**:
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in CRM management, preferably within the E-commerce sector.
- Strong familiarity with CRM software (e.g., Salesforce, HubSpot) and data analysis tools.
- Experience with customer segmentation and targeted marketing strategies.
- Excellent analytical skills with a strong ability to translate data insights into actionable strategies.
- Outstanding communication and interpersonal skills.
- Ability to multitask and work effectively in a fast-paced environment.
**Benefits**
Attractive Package
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