CRM Strategist

**Responsibilities**:

- Develop and execute comprehensive CRM strategies tailored for the e-commerce industry to increase customer engagement, retention, and loyalty.
- Utilize customer segmentation techniques to identify distinct customer groups and create personalized messaging and campaigns for each segment.
- Collaborate closely with cross-functional teams, including marketing, sales, and data analytics, to align CRM strategies with business goals and ensure consistent messaging across all channels.
- Implement and optimize mobile app push notification strategies to drive user activity, increase app usage, and boost conversions.
- Design and manage retention programs that include targeted offers, personalized recommendations, and proactive customer outreach to improve customer loyalty and repeat purchases.
- Develop and implement effective loyalty programs, such as rewards programs or VIP tiers, to incentivize repeat purchases and increase customer lifetime value.
- Monitor and analyze CRM campaign performance metrics, such as engagement rates, conversion rates, retention rates, and customer lifetime value, and provide actionable insights and recommendations for continuous improvement.
- Conduct A/B testing and experiments to evaluate the effectiveness of different CRM strategies and optimize campaign performance.
- Collaborate with the customer support team to address customer inquiries and issues related to CRM communications.
- Ensure compliance with data protection regulations, such as GDPR, and maintain data integrity within the CRM system.

**Requirements**:

- Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.
- Proven experience as an E-commerce CRM Strategist, CRM Manager, or similar role, with a focus on the e-commerce industry.
- Strong analytical skills with the ability to interpret data, analyze trends, and make data-driven recommendations for CRM optimization.
- Experience with customer segmentation methodologies and creating targeted messaging for different customer segments in the e-commerce context.
- Familiarity with mobile app engagement strategies and push notification best practices specific to e-commerce.
- Proven track record of developing and implementing successful retention and loyalty programs within the e-commerce industry.
- Familiarity with data protection regulations, such as GDPR, and the ability to ensure compliance within an e-commerce context.