Customer Retention Lead
7 months ago
**Our Client is a Leading Consumer goods and E-Commerce company they are currently seeking a talented and experienced Customer Retention Lead to join our team. As the Customer Retention Lead, you will be responsible for developing and implementing comprehensive customer retention plans through various digital and non-digital channels. Your primary objective will be to drive customer loyalty and achieve key performance indicators (KPIs) related to customer.**
**Responsibilities**:
- Monitor and optimize customer retention campaigns to maximize performance and achieve KPIs, including metrics such as revisits, number of purchases per month, and average order value.
- Analyze customer behavior, preferences, and purchase patterns to design personalized offers and recommendations tailored to their shopping behavior.
- Collaborate closely with the Marcom (Marketing Communications) team to ensure the successful implementation of all initiatives in the customer retention strategy.
- Conduct regular market research and gather customer insights to understand their needs, motivations, and preferences, and leverage these insights to improve customer retention efforts.
- Track and analyze customer behavior data to identify trends, patterns, and opportunities for enhancing customer retention strategies.
- Build comprehensive customer behavior reports, providing actionable insights to stakeholders and senior management.
- Stay up-to-date with industry best practices, emerging trends, and technologies related to customer retention and loyalty programs.
**Requirements**:
Bachelor's degree in Marketing, Business Administration, or a related field.
Relevant certifications and specialized training in customer retention and
digital marketing are a plus.
- 3-5 Years of experience in a marketing position.
- 2+ Years of proven experience in customer retention, loyalty programs, or
a related role, with a strong track record of achieving KPIs and driving
customer loyalty.
- Proficiency in utilizing digital marketing channels, tools, and platforms,
analytics.
- Strong analytical skills with the ability to interpret data, generate insights,
and make data-driven decisions to improve customer retention efforts.
- Excellent communication and collaboration skills, with the ability to work
effectively with cross-functional teams, including marketing, sales, and
customer support.
- Creative mindset with the ability to develop innovative customer retention
strategies and campaigns.
- Proficient in using customer behavior tracking and reporting tools.
- Self-motivated, results-oriented, and able to thrive in a fast-paced,
dynamic environment.
- Strong project management skills with the ability to prioritize tasks, meet
deadlines, and manage multiple projects simultaneously.
- Retail or Ecommerce experience is a must
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