Customer Acquisition Lead
2 days ago
**Our Client is a Leading E-Commerce Cosmetics Company and they are seeking a highly motivated and results-driven Customer Acquisition Lead to join our dynamic team. As a Customer Acquisition Lead, you will be responsible for designing and implementing comprehensive customer acquisition plans through digital and non-digital channels. Your primary goal will be to attract and convert new customers while achieving key performance indicators (KPIs) related to customer acquisition.**
signups, first-time purchase rate, first-order volumes, average order value, and new customer CAC (Customer Acquisition Cost).
- Analyze market trends, customer behavior, and competitor activities to identify new opportunities and optimize the customer acquisition process.
- Collaborate closely with the Marcom (Marketing Communications) team to ensure the successful implementation of all initiatives in the customeracquisition strategy.
- Design and develop compelling offers and promotions targeted at customers based on their shopping behavior, preferences, and needs.
- Conduct thorough market research and gather customer insights to inform the development of customer personas and behavior reports.
- Track and analyze customer behavior data to identify patterns, trends, and opportunities for improved customer acquisition and retention.
- Provide regular reports and presentations on customer acquisition performance, KPIs, and initiatives to stakeholders and senior management.
- Stay up-to-date with industry best practices, emerging trends, and technologies related to customer acquisition and digital marketing
**Requirements**:
Bachelor's degree in Marketing, Business Administration, or a related field.
Relevant certifications and specialized training in customer acquisition and
digital marketing are a plus.
- 3 - 5 Years of experience in a marketing position.
- 2+ Years of proven experience in customer acquisition, digital marketing, or
a related role, with a strong track record of achieving KPIs and driving
customer growth.
- Proficiency in utilizing digital marketing channels, tools, and platforms such
- Strong analytical skills with the ability to interpret data, generate insights,
and make data-driven decisions.
- Excellent communication and collaboration skills, with the ability to work
effectively with cross-functional teams, including marketing, sales, and
product development.
- Creative mindset with the ability to develop innovative customer acquisition
strategies and campaigns.
- Proficient in using customer behavior tracking and reporting tools.
- Self-motivated, results-oriented, and able to thrive in a fast-paced, dynamic
environment.
- Strong project management skills with the ability to prioritize tasks, meet
deadlines, and manage multiple projects simultaneously.
- Join our team as a Customer Acquisition Manager and play a key role in
driving our customer growth and success. Together, we will shape and
execute effective customer acquisition strategies to attract and convert new
customers while delivering exceptional value and experiences.
- Retail or Ecommerce experience is a must
- Beauty/Cosmetics Industry experience is a plus
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