Senior Marketing Manager

2 months ago

القاهرة, Egypt Informa Markets Full time

**Company Description**
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
**Job Description** Reports to**:
Head of Marketing

**Direct reports**:
Marketing Executives

**The Role**:
This role requires a skilled marketing strategist who can drive creativity and enthusiasm in others. They will be responsible for implementing the marketing strategy for events in their portfolio. They will work with the commercial lead to deliver this successfully by managing the outbound marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPIs. The Senior Marketing Manager will be a highly motivated, dynamic marketer with a track record of commercial collaboration to launch products and develop positioning reflective of customer demand. The individual must have proven experience in managing multiple projects assisted by a capable team of marketing managers, executives or specialists. They must demonstrate that they are analytical and data-oriented with a history of testing and optimisation and have a creative flair and exceptional attention to detail. They will have extensive experience in digital marketing and marketing technology and be accustomed to delivering in a fast-paced, dynamic environment. They must be highly adaptable, used to working with differing market dynamics, guide marketers and steer campaign strategy accordingly.

**Job Summary/Responsibilities**

To lead the marketing team to deliver successful outbound marketing campaigns for exhibitions, conferences, awards or digital products according to agreed KPIs.

**KEY RESPONSIBILITIES**
- Working alongside commercial leads to develop value propositions and go-to[1]market strategies for events.
- Ongoing customer insight and engagement strategies
- Overseeing the delivery of marketing campaigns in line with business objectives set by the Head of Marketing or commercial leads
- Adherence to timelines and budgets
- Marketing KPI report
- To manage a marketing team that includes marketers from all backgrounds with a diverse range of skills and training
- To design and deliver campaigns for specific projects as and where required

**LEADERSHIP**
- Line manages marketers across a range of B2B products, primarily events
- Provide guidance, feedback, and inspiration to line reports
- Champion the adoption and optimisation of marketing technology solutions and digital marketing
- Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy
- Work with line reports to develop skills and competencies and ensure they have a clear development roadmap
- Ensure line reports are competent and have the skills and training required
- Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient
- Reflect the high-performance culture of the marketing team
- Work with Head of Marketing to ensure proper structure, specialisms, and level of resources to meet agreed KPI's

**ANALYSIS & INSIGHT**
- Monitor campaign performance by producing relevant and timely reports
- Recommend changes to campaign execution based on data insights
- Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities
- Analyse and report trends over time and use these insights to build more effective campaigns
- Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite & post-show surveys, registration forms, industry research
- Work with internal teams to ensure data governance and data management policies are adhered to
- Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI
- Use recommended campaign analytics dashboards to monitor performance
- Build a culture of testing and metrics-driven decision making in the teams
- Share case studies with marketers within the group, division, and Informa Markets

**PLANNING & CAMPAIGN MANAGEMENT**
- Work with the event team to plan product marketing campaigns to meet strategic objectives - for exhibitions and virtual/hybrid events
- Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
- Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine ho

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