Senior Growth Marketing Manager

1 month ago


القاهرة, Egypt Dopay Full time

dopay is seeking a results driven and strategic Senior Growth Marketing Manager with a focus on B2B. This role will be responsible for designing and executing innovative growth strategies to increase the customer acquisition as primary KPI, and retain business clients. You will lead efforts to increase dopay's market share within the B2B space by optimizing the customer journey, leveraging data, and identifying growth opportunities across multiple channels. You will play a key role in ensuring campaigns are data-driven, highly targeted, and deliver strong ROI across all digital platforms.

**Responsibilities**:

- **Account-Based Marketing (ABM)**: Lead ABM initiatives, targeting specific high-value business accounts. Create personalized marketing strategies to engage key decision-makers, and influence the sales pipeline.
- **Funnel Optimization**: Analyze and optimize the end to end marketing funnel, per assets, channel per industry per persona, identifying areas for improvement in the customer journey and removing friction points. to improve key metrics such as MQL (Marketing Qualified Leads) to SQL (Sales Qualified Leads) with a proper signing conversion
- **SEO & SEM Alignment**: Collaborate with the SEO team to align paid search efforts with organic search strategies, ensuring both paid and organic channels work synergistically to achieve the highest impact.
- **Demand Generation & Inbound Marketing**: Build and optimize inbound marketing strategies, including content marketing, SEO, and targeted campaigns to create brand awareness and generate demand within key business segments.
- **Data-Driven Decision Making**: Leverage data analytics tools (Google Analytics, HubSpot, etc.) and continuously monitor campaign performance, making adjustments to optimize key metrics such as conversion rates cross MQL, SQL. Signing, CAC, ROI, CTR, and LTV
- **Reporting & KPIs**: Define and track key performance indicators (KPIs) for B2B growth marketing campaigns. Provide regular reports and insights to senior leadership on marketing performance, growth milestones, and optimization opportunities.
- **Budget Management**: Manage and allocate the performance marketing budget effectively to maximize ROI while minimizing CPL, CAC. Track and report on budget spend, forecasting, and optimizing for better financial outcomes.
- **Market trends & Competitive Analysis**: Stay informed about market trends, competitive activity, and emerging channels to ensure that dopay’s campaigns are innovative and ahead of the curve.
- **Retention & LTV Focus**: Develop programs that not only attract new business clients but also enhance retention rates and increase lifetime value (LTV). Focus on upselling, cross-selling, and relationship-building tactics with existing customers.
- **Collaboration with Sales & Product Teams**: Work closely with the sales and product teams to align marketing efforts with business objectives. Provide feedback from marketing campaigns that can be used to enhance the product offerings.
- **Partnership Marketing**: Develop and manage partnerships with strategic B2B companies and industry influencers to expand market reach and create co-marketing opportunities.

**Requirements**:

- Bachelor’s degree in Marketing, Business, or a related field. An MBA is a plus.
- 5+ years of experience in growth marketing, demand generation, or B2B marketing in a SaaS, fintech, or B2B environment.
- Excellent communication, project management and stakeholder management skills.
- Strong track record in B2B growth marketing, lead generation, analytics and scalable marketing tactics.
- **Sense of Ownership & Responsibility, Proactive & Self-Motivated, Problem-Solving Skills**
- Strong analytical skills with experience using Google Analytics, Google Tag Manager, or other performance tracking tools to drive decision-making.
- Expertise in media buying and optimizing the end to end marketing funnel to generate leads, convert them into opportunities, and improve conversion rates.
- Deep understanding of metrics like CTR, CPA, ROI, ROAS, and experience optimizing campaigns based on data insights.
- Strong experience with B2B marketing automation tools, CRM (e.g., HubSpot, Salesforce), and analytics platforms (e.g., Google Analytics, SEMrush).
- Solid experience in A/B testing, growth experiments, and data-driven decision making.
- Experience in collaborating with sales and product teams to drive marketing strategies that align with business goals.
- Knowledge of SEO/SEM best practices and hands-on experience managing paid acquisition channels.

**Preferred Skills**:

- Experience in fintech or financial services is highly desirable.
- Familiarity with B2B buyer personas and experience in tailoring marketing efforts to C-level executives (CFOs, CHROs, CEOs).
- Experience in using CRM platforms like HubSpot or Salesforce.

**Benefits**

Why Join dopay?
- Be part of a mission-driven company that’s revolutionizing financial inclusion in em


  • Senior Growth Analyst

    2 months ago


    القاهرة, Egypt Dsquares Full time

    Dsquares is more than just a loyalty program provider; our expertise lies in crafting loyalty solutions to give an unforgettable experiences that keep customers coming back for more. From concept to execution, we handle the entire loyalty journey, turning brands into beloved obsessions. With our tech-savvy team and a passion for innovation, we're not just...


  • القاهرة, Egypt Digital vibes marketing Full time

    The Marketing Branch Manager is responsible for overseeing the marketing activities and strategies of a specific branch or location. They play a key role in developing localized marketing campaigns, managing the branch's marketing team, and ensuring that the branch's marketing efforts align with the company’s overall objectives. This position involves...

  • Specialist Marketing

    3 weeks ago


    القاهرة, Egypt talabat Full time

    **Company Description** Since launching in Kuwait in 2004, talabat, the leading on-demand food and Q-commerce app for everyday deliveries, has been offering convenience and reliability to its customers. talabat’s local roots run deep, offering a real understanding of the needs of the communities we serve in eight countries across the region. We harness...


  • القاهرة, Egypt elmenus technologies Full time

    elmenus is the ultimate food discovery and ordering platform. Our vision is to help people discover and order the food they will love. Our mission is to build the ultimate food platform that surfaces the best dishes in each city, in a personalized experience, connecting restaurants to the diners most passionate about what they have to offer. **Role...

  • Senior Growth

    1 month ago


    القاهرة, Egypt Chefaa Full time

    Chefaa, a pioneering health and wellness company facilitating online prescription and non-pharmaceutical orders with doorstep delivery, we are seeking a Sr. Strategic Partnerships Specialist. In this pivotal role, you will be tasked with identifying and establishing strategic partnerships that closely align with the company's objectives. Your...

  • Branch Manager

    2 months ago


    القاهرة, Egypt Digital vibes marketing Full time

    Oversee all day-to-day operations of the branch, ensuring smooth and efficient functioning. Manage workflows and ensure all marketing campaigns and projects are delivered on time and meet quality standards. Team Leadership: Lead and manage the branch team, providing direction, mentorship, and performance management. Foster a collaborative and...

  • Marketing Manager

    2 weeks ago


    القاهرة, Egypt Azzab Group Full time

    **Company Description** El Azzab Group specializes in providing investors with solutions and services to start successful businesses in the Kingdom of Bahrain. The group establishes companies of all types, offering commercial addresses, office spaces, and various consultations including administrative, legal, and actuarial services. **About the Role** We...

  • Senior Growth

    1 month ago


    القاهرة, Egypt Chefaa Full time

    Work with key stakeholders to identify potential strategic partners and develop an approach to engage with them. - Responsible for creating and executing plans to meet partnership objectives, manage relationships with partners, including negotiating contracts, setting goals and objectives. - Responsible for identifying new growth opportunities, keeping...


  • القاهرة, Egypt Savills Middle East Full time

    **The Role** The Senior Marketing Research Executive plays a vital role in driving impactful research initiatives that shape marketing strategies and support strategic decision-making for both our organization and clients. In this role, you'll lead comprehensive research projects that deliver insights and guide effective marketing actions, creating real...

  • Growth Hacker

    5 days ago


    القاهرة, Egypt Pelcro Full time

    **Empowering businesses to deliver a 7-star billing experience** Pelcro is a billing platform on a mission to transform how consumers and businesses interact. Companies worldwide rely on Pelcro to manage all their billing needs, helping them grow, accelerate payments, and unlock new revenue potential. We're leveraging AI to streamline billing processes and...


  • القاهرة, Egypt Dubizzle MENA Full time

    Dubizzle Egypt is the leading marketplace for selling and buying online in the region. Our aim is to upgrade people’s lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the...


  • القاهرة, Egypt Dopay Full time

    dopay is seeking an experienced senior customer marketing manager with a strong B2B focus on **Retention & Lifecycle and customer advocacy **to lead strategies that deepen relationships with our existing business clients, workers, increase engagement, and enhance customer **Lifetime Value (LTV)**. This role will be responsible for managing and developing a...


  • القاهرة, Egypt Orange Business Full time

    **Votre rôle**: Join the strategic marketing team, a highly transversal team interacting with various stakeholders within Orange Business: Strategy, Business Lines, Strategic Value Propositions (SVP) Leaders, Zones, Finance etc. The team’s main ambitions are: - To lead and/or contribute to **understanding our markets, our competition, and the evolution...

  • Operation Manager

    2 months ago


    القاهرة, Egypt Digital vibes marketing Full time

    Responsibilities: Overseeing Daily Operations: Supervise all operational activities to ensure smooth execution of advertising and marketing campaigns. Ensure internal operations align with quality standards and deadlines. Strategic Planning: Contribute to the development of operational strategies in line with the agency’s goals. Identify operational...


  • القاهرة, Egypt Informa Markets Full time

    **Company Description** Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide...

  • Marketing Manager

    2 months ago


    القاهرة, Egypt Parent ApS Full time

    **Location**:Remote **Company Overview**: We are a dynamic and innovative cloud-based startup specializing in childcare management solutions. Our mission is to revolutionize the way childcare facilities operate, providing seamless, efficient, and cutting-edge software solutions to our clients. As we scale up rapidly, we're seeking a talented Marketing...

  • Marketing Manager

    4 weeks ago


    القاهرة, Egypt Magico Group Full time

    Senior Marketing Specialist Company: Magico Group Location: Obour, Egypt Magico Group, a prominent company specializing in veterinary medicine, public health pesticides, fertilizers, and disinfectants, is seeking a seasoned and innovative Senior Marketing Specialist to drive marketing strategies and initiatives for our diverse product portfolio. Join us...

  • Merchant Growth Lead

    2 weeks ago


    القاهرة, Egypt Taager Full time

    **About Taager** Taager is the first B2B startup focused on social sellers - Merchants. We are democratizing the social e-commerce space by enabling budding as well as seasoned entrepreneurs to sell online with no required capital, inventory, or operational experience. We have our Merchants covered from merchandising, warehousing, shipping, cash collection...


  • القاهرة, Egypt BayanTech Full time

    **About the Job**: **Responsibilities**: - ** Market Analysis**: Conduct comprehensive market research to identify and evaluate new international business opportunities, including market trends, competitive landscapes, and customer needs. - ** Strategic Planning**: Develop and implement strategic growth plans tailored to specific international markets,...


  • القاهرة, Egypt Evolvice GmbH Full time

    19 Nov**Senior Technical Sales Executive (KSA Market)**: Senior Technical Sales Executive (KSA Market) - Location: Cairo, Egypt | - Employment Type: Full Time | - Job ID: 33818 **Senior Technical Sales Executive (KSA Market)**: Evolvice is a German nearshore service provider with branches in Egypt, Ukraine, Portugal and KSA. Founded in 2012, Evolvice has a...