Senior Marketing Data Analyst

3 months ago

القاهرة, Egypt Orange Business Full time

**Votre rôle**:
Join the strategic marketing team, a highly transversal team interacting with various stakeholders within Orange Business: Strategy, Business Lines, Strategic Value Propositions (SVP) Leaders, Zones, Finance etc.

The team’s main ambitions are:

- To lead and/or contribute to **understanding our markets, our competition, and the evolution of our customer's expectations** to analyze our key challenges and opportunities,
- To **measure our customers’ satisfaction** (NPS), analyze results and provide recommendations for action plans driving their improvement.
- To **construct our marketing plan**, providing a 2-year compass for our execution plans
- To **analyze our products & services portfolio** and consolidate our roadmaps across Orange Business, to optimize our commercial catalog.
- To **provide guidance on the products & services development process** and **support transformation** of our ways of working towards more agile methodologies
- To enable the **monitoring of our performance** through a unique tool developed for value management across Orange Business.

The position we’re looking for will be part of the Strategic Marketing plan team, which is responsible for the first 3 pillars of the above (market understanding, voice of customers & marketing plan).

**Missions**
Strategic & Customer Marketing of Orange Business is recruiting a Senior Marketing Data Analyst.

The position reports to the Director of Strategic Marketing plan.

The Senior Marketing Data Analyst is a key asset to foster data-driven analysis and Go-to-Market strategies, in line with the strategy and business priorities of Orange Business.

Main activities are:

- **Co-lead a project called market referential, **that has recently been kicked-off. The project is owned by both Strategy & Strategic Marketing teams. Its ambition is to create a single market data referential to feed the development of strategic plan, marketing plan and Zone GTM plans. The project involves defining the sources of truth for market sizing & market growth on our scopes of activities in our addressable markets per Zone. The projects embeds both alignment on key data sources between strategy, business lines and zones and tooling development to make it available across the company.
- Coordinate our annual French survey (Novascope) with the channels (DEF DGC) and Business Lines
- **Analyze our current positioning & potential gaps or opportunities for growth **(with a specific focus on our strategic priorities such as strategic value propositions)
- **Leverage data to propose segmentation criteria on our strategic priorities**:which target audience, which vertical, for which purpose, with which offer
- **Liaise with SVP leaders, Business Lines & zones to ensure we have trajectories that are consistent with the market and our ambitions.**
- **Feed our marketing plan with key recommendations for action plans**:target audiences to address, offers to develop, communication to be done
- **Lead analysts’ contracts negotiation **& manage associated budget

The role is global, addressing all of our market segments (Orange Business France and International + Direction Enterprises (France) and requires interactions with a wide range of stakeholders from several entities (Products & Marketing, Zones, Finance, HR, Strategy )

**Votre profil**:
**Expected skills**:

- Advanced degree (Master's or MBA) in Business, Marketing, Economics, Finance or Computer Science
- 10+ years of professional experience in market research or strategy, data analysis, or market insights roles
- Strong analytical skills with a data-driven mindset, leveraging primary and syndicated research, market and competitive analysis to inform strategic decision
- Proficient in developing data reporting infrastructures and producing insightful reports for senior stakeholders to support decision-making
- Extensive hands-on experience with data analysis techniques, including ETL processes, data modeling/management, and data visualization
- In-depth knowledge of data analytical tools, techniques, and languages such as SQL, Power BI/Tableau, Knime/Dataiku/Alteryx, SSAS
- Ability to give meaning, and understanding of the strategy and challenges of its entity
- Team spirit, transversality, coordination, and lead of stakeholders around a project, even remotely
- Results-oriented related with business objectives
- Leadership, ability to convince, great interpersonal skills, listening
- Strong project management skills
- Autonomy and ability to quickly adapt to organizational changes, to react and find quick solutions
- Strength of proposal and creativity
- Mastery of data tools and strong analytical skills
- Fluent in English & French

**Le plus de l'offre**:
**Entité**:
Products and Marketing
- Orange Business manages and integrates the complexity of international communications, freeing our customers to focus on the strategic initiatives that drive their business. Our extensive experience an

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