Senior Performance Marketing Specialist
3 weeks ago
**Summary**:
We are looking to hire a Senior Performance Marketing Specialist to join us to join us in our mission to educate the world.
**Responsibilities**:
- Manage ad network accounts, making daily adjustments
- Report on conversion metrics across our multichannel campaigns
- Plan media buying campaigns, including daily budgets and expected results
- Specify important tracking events and work with our technical team to validate their accuracy
- Work with the content team to ensure we have the right balance of formats and messaging for our digital campaigns
- identify opportunities for improvement of systems, processes, practices, cost reduction, and productivity
- Work with data analysts to optimise campaign efficiency whilst we continue to scale
- Work with senior management to understand and shape the long-term approach to digital marketing
- Work with data analysts to explore marketing mix modelling and other data drive approaches
- Investigate and implement automation techniques, particularly in Google ads.
**Qualifications**
- 3 to 6 years of digital marketing experience
- Strong analytical skills
- Experience running multichannel campaigns in Egypt
- Experience with app campaigns
- Good understanding of multi-touch attribution approach
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