Sr. Marketing Performance Specialist

1 month ago


القاهرة, Egypt Chefaa Full time

**Responsibilities**

**Ad Campaign Management**:

- Create, manage, and optimize digital ad campaigns across various platforms (Google Ads, Facebook, Instagram, etc.).
- Monitor the performance of ad campaigns, adjusting strategies to maximize ROI.
- Collaborate with the design and content teams to ensure that ads are engaging and aligned with the brand's messaging.
- Track and report on key performance metrics (impressions, clicks, conversions, CPA).

**CRM Management**:

- Manage the CRM system to ensure effective customer communication, segmentation, and campaign targeting.
- Analyze customer data to personalize messaging and improve customer retention strategies.
- Monitor and improve the performance of CRM-driven marketing initiatives.

**Website Content Management**:

- Oversee and maintain the website's content, ensuring it's up-to-date, SEO-optimized, and aligned with marketing strategies.
- Work with internal teams to update product pages, landing pages, and blog posts.
- Analyze website performance metrics, such as bounce rate, conversion rate, and traffic, to make data-driven content improvements.
- Ensure website content reflects ongoing marketing campaigns and promotions.

**Performance Analysis & Reporting**:

- Track and analyze the performance of digital marketing activities, using tools like Google Analytics, CRM dashboards, and ad platform analytics.
- Prepare regular reports on campaign performance, providing insights and recommendations for improvement.
- Identify trends and opportunities based on campaign data and make actionable recommendations for optimizing marketing efforts.

**Market Research and Competitor Analysis**:

- Conduct research on industry trends, consumer behavior, and competitor strategies to inform marketing decisions.
- Monitor competitor activities and performance to identify opportunities for differentiation and improvement.

**Collaboration and Communication**:

- Collaborate with the marketing, sales, and product teams to ensure a cohesive approach to customer acquisition and retention strategies.
- Participate in marketing strategy discussions and contribute to brainstorming sessions for new campaigns.
- Communicate key findings from performance analysis to stakeholders, providing insights for decision-making.

**Requirements**:

- Bachelor's degree in Marketing, Advertising, Business Administration, or related field.
- 3 years of experience in Media buying and CRM.
- Strong experience managing digital ad platforms (Google Ads, Facebook Ads, etc.).
- Proficiency with CRM tools (e.g., HubSpot, Salesforce) and website CMS platforms.
- Excellent analytical skills and experience with tools like Google Analytics, social media analytics, and CRM reporting.
- Understanding of SEO principles and website content management.
- Strong communication and collaboration skills.
- Ability to make data-driven decisions and optimize campaigns for performance.



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