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Product Manager Business Banking

1 month ago

Cairo, Egypt Mashreqbank PSC Cairo, Egypt Full time
  • Research and Development of Retail lending products for core SME business to diversify revenue stream (Auto Loans, Personal Loans, Mortgages, MOD, Lifestyle Financing, Commercial Loans, etc)
  • To gather market information on periodic basis to effectively build business intelligence for the bank
  • Ensure good quality growth in earnings through focused penetration of target segments with optimal risk propositions

·Coordinate and monitor marketing budgets, campaigns/ promotions and product developments initiatives, while jointly own overall product and segment profitability for all markets

·Monitors and controls marketing budgets, campaigns /promotions & business development initiatives while jointly own overall product and segment profitability for all markets

·Development, coordination and implementation of the marketing strategy and communication platform to support business and the overall mashreq brand architecture and business goals

·Ensure development of new, innovative lending and business propositions as per needs of the identified market and segments

·Enhance penetration, profitability and retention by providing valuable data and MIS to product/ Segment Managers, Sales Management, Marketing Communications, Retail Credit Centre, Customer / Market Research, Operations to ensure optimal risk return and control parameters

·Carry out ongoing competitor intelligence and accordingly ensure suitable actions and / or provide suitable guideline to enhance product pricing.

·Work closely with the process & systems teams to ensure that the same are suitably geared to meet the ongoing business & market requirements for products & services

·Work closely with product & delivery channel partners via Osool, marketing unit as also with Branches to develop effective referral and cross-sell channels

·Ensure ongoing macro-economic reality checks and course corrects, if and as required

·Work closely within the unit to ensure the business gets a favorable rating from internal and external auditors

·Ensure control requirement of the business are adhered to in line with Bank policies to ensure good quality growth in assets, transactions and earnings

·Overall marketing process management, portfolio management and generation of detailed & segmented MIS carrying out appropriate analytics to ensure ongoing guidanc4e and product training to the sales teams.

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