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Consumer Insights Manager

3 months ago

Cairo, Egypt Careem Egypt Full time
  • Establishing processes: automating recurring surveys such as the NPS study
  • Manage the NPS workstream from end to end, sharing findings with key stakeholders
  • Setting up synergies between cross functional teams leveraging cross vertical insights and ensuring visibility of research studies among relevant stakeholders
  • Work closely with the cross functional research squad on the intake of research requests to triage and outline next steps. This includes creating proposals, liaising with third party research agencies, reporting, and socializing findings
  • Project manage external (third party) research agencies and projects including scoping, sending out RFPs, working with procurement on bids, and carrying out the research process
  • Maintaining consumer research calendar ensuring that key projects launch and are delivered on time
  • Define information architecture, design & copy guidelines
  • Quantitative validation of insights (max diff, basic surveys, SUS, ease of use, etc.)
  • Influencing strategic decision making