Trade Marketing Assistant Supervisor

3 days ago

مصر, Egypt PepsiCo Full time

Overview:
Leveraging Sales performance by providing high quality Marketing services targeting different Trade channels and maintaining synergy with Marketing function

**Responsibilities**:

- Motivating and maintaining long term relationship with Trade customers to achieve Sales & Marketing AOP objectives.
- Planning and executing long term loyalty programs for trade Customers to meet or exceed sales objectives supported with all relevant tracking tools to insure quality of program execution.
- Representing sales function in the process of New Product Launches handling Pipeline forecast, recommending packages & price points in cooperation with sales management.
- Enhancing sales team in meeting S&D objectives of new initiatives through communicating all relevant product information, merchandising and tracking tools through sales rally meetings.
- Planning and executing Marketing calendar of all trade channels. Particularly Organized Trade and Key Accounts in line with Corporate Marketing calendar.
- Improving merchandising performance in different Trade channels through setting merchandising standards and developing innovative merchandising tools that reflect on sales volume and visibility.
- Collecting and analyzing all relevant information about competition and communicate on a timely manner to management to take appropriate actions & decisions:

- activities cross trade channels
- pricing strategy
- innovations
- Communicates customer ideas when working with marketing to create commercial plans.
- Sign off all promotions in liaison with Marketing & Sales functions as field ready from a customer perspective.
- Working with sales & marketing managers to make recommendations on pricing strategy by trade channel, and package.

Qualifications:

- Trade marketing background experience required.
- FMCG Experience is required
- Ability to work Cross Function, ability to communicate and negotiate effectively across all levels and all functions of the organization.
- Innovation skills to work cross markets.
- Strong analytical skills.
- High drive for results and able to deal with uncertainty and complexity.
- High Project management skills.
- Strong Presentation Skills.
- Customer Focus (Service to sales concept).

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