Trade Marketing Executive

7 days ago

مصر, Egypt Nestle Full time

**Position Snapshot**:
Location: Cairo, Egypt
Company: Nestlé Egypt
Full-time

**Position Summary**:
Developing & deploying category strategies by delivering growth in the country reflecting consumer, shopper, channel & customer dynamics to win in the marketplace.

**A day in the life of...**:

- Facilitate the flow of category information & expertise to and from both sales and marketing / ensure that Category strategies are supported with strong fact-based arguments on an ongoing basis / analyze shopper behavior to gain shopper insights.
- Analyze and provide recommendations/action plans for country retail audit reports (Market share, distribution, etc.) where applicable and analyze key customers' sell-out data regularly to win in trade.
- Recommend & execute optimized Pack Price architecture (right pack at the right price in the right channel & ensure Nestlé & customer profit expectations are satisfactory) by fully understanding consumer, shopper & customer needs across prioritized channels distribution.
- Accountable for tracking and maintaining category spending in the country and reporting accuracy.
- Define growth opportunities and main drivers for the category & track the execution of plans, identifying eventual gaps, proposing actions to close the gaps and achieve the target (MBPC).
- Define & review the picture of success for the category in each prioritized channel to enable its implementation, and optimization. Efficiently drive availability & visibility in physical and digital stores through perfect execution of POS and updating Planograms.
- Lead the commercial planning process (ICP) to ensure timely cross-functional input and alignment to the key category, brand, channel, shopper and customer growth opportunities and activation platforms ICP.
- Develop channel solutions and contribute to build commercially aligned business cases and key initiatives that address the opportunity for future channel growth leveraging our categories strategies. Bring actionable insights which will inspire customers to implement aligned category strategy and initiatives.

**What will make you successful**:

- Bachelor’s degree
- FMCG experience is a must
- 1-2 years of experience in trade marketing, sales, or shopper management
- Demonstrated a record of success and high performance
- Understand key business functions and selling process
- Strong analytical and negotiation skills

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