Senior CRM Executive

5 days ago

Nasr City, Egypt Wego Full time

**About Wego**:
Wego is a leading online travel marketplace, committed to offering seamless travel solutions and personalized experiences to users worldwide. We’re passionate about making travel simpler, more inspiring, and more rewarding, leveraging technology and innovation to connect people with unforgettable experiences.

**Role Overview**:
**Key Responsibilities**:
**CRM Strategy & Execution**
- Design and optimize onboarding and engagement journeys to boost retention and lifetime value.

**Campaign Management**
- Lead end-to-end planning, execution, and analysis of CRM campaigns.
- Leverage data-driven insights to continuously improve campaign performance.

**Personalization & Segmentation**
- Drive advanced personalization strategies to deliver relevant content and offers.
- Develop sophisticated segmentation frameworks based on user behavior, preferences, and lifecycle stage.

**Cross-Functional Collaboration**
- Partner with the product team to align CRM initiatives with product features and user experience enhancements.
- Collaborate with analytics, design, and content teams to ensure campaigns are consistent, impactful, and brand-aligned.

**Innovation & Best Practices**
- Stay ahead of CRM technology trends, tools, and industry best practices.
- Recommend and implement innovations to enhance CRM effectiveness.

**Performance Measurement**
- Define KPIs to evaluate CRM initiatives.
- Produce regular performance reports with actionable recommendations.

**Qualifications & Requirements**:

- Minimum 3 years of CRM management experience across multiple channels.
- Proven experience in creating customer onboarding and engagement journeys.
- Deep understanding of personalization techniques and data-driven CRM strategies.
- Hands-on experience with CRM platforms and marketing automation tools.
- Proficiency in Microsoft Excel and BigQuery.
- Exceptional analytical skills to interpret data and translate into actionable insights.
- Strong project management capabilities with experience handling multiple concurrent campaigns.
- Excellent communication and leadership skills.
- Prior experience in the travel industry is highly preferred.

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