Senior CRM Executive

1 week ago

Nasr City, Egypt Wego Full time

**About Us**:
Wego is the most popular travel search engine in the Middle East and among the leading players in online travel in Southeast Asia.

**ShopCash**is a new cashback and loyalty program launched by Wego in MENA in 2020. ShopCash gives users access to a wide range of cashback offers, promo codes, deals and vouchers from a variety of merchants. ShopCash was developed to make brand and deal discovery easier while enabling users to save on every purchase.

**Job Overview**:
**Key Responsibilities**:

- **CRM Strategy Development**:

- Design and implement onboarding and engagement journeys to enhance customer retention and lifetime value.
- **Campaign Management**:

- Lead end-to-end campaign planning, execution, and analysis for CRM channels.
- Utilize data-driven insights to optimize campaigns for maximum impact and engagement.
- **Personalization and Segmentation**:

- Drive personalization efforts to deliver relevant content and offers to customers.
- Develop advanced segmentation strategies to target users based on behavior, preferences, and lifecycle stages.
- **Cross-Functional Collaboration**:

- Work closely with the product team to align CRM efforts with product features and user experience enhancements.
- Collaborate with design and content teams to ensure cohesive and impactful campaigns.
- **Innovation and Trends**:

- Stay up-to-date with the latest CRM technologies, trends, and best practices.
- Implement new tools and approaches to enhance CRM effectiveness.
- **Performance Measurement**:

- Establish KPIs to measure the success of CRM initiatives.
- Regularly analyze campaign performance and provide actionable insights for improvement.

**Qualifications and Requirements**:

- Proven experience (3+ years) in CRM management across multiple channels.
- Full proficiency in Arabic and English (Speaking - Reading - Writing)
- Experience with customer onboarding and engagement journeys using at least one CRM tool (Webengage, Clevertap, Braze, etc).
- Deep understanding of personalization techniques and data-driven CRM strategies.
- Hands-on experience with CRM platforms and marketing automation tools.
- Proficiency with Microsoft Excel and BigQuery (good to have).
- Proficiency with HTML, CSS, JS, and other supporting languages for creating mailers and automating reports is a must.
- Exceptional analytical skills with the ability to interpret data and derive actionable insights.
- Strong project management skills with the ability to handle multiple campaigns simultaneously.
- Excellent communication and leadership skills.
- Bachelor's degree, preferably in marketing.

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