SEO Specialist

1 week ago

مصر, Egypt Evershare Full time

**Duties and Responsibilities**:

- Perform comprehensive SEO audits on our own and client websites to pinpoint areas for

optimization.
- Craft and deploy effective SEO strategies for diverse platforms, including e-commerce

stores and news sites, to boost organic search rankings and online visibility.
- Conduct in-depth keyword research and analysis to identify strategic opportunities.
- Optimize both on-page and off-page SEO elements to enhance search engine rankings.
- Implement sophisticated backlinking strategies to strengthen site authority.
- Collaborate with cross-functional teams to embed SEO best practices across various

projects.
- Carry out testing, data collection, and analysis to uncover trends and insights, aiming

for optimal ROI in paid search campaigns.
- Enhance the SEO quality of copy and landing pages for better search engine marketing

performance.
- Engage in continuous keyword discovery, expansion, and optimization efforts.
- Analyze competitors’ advertising links for strategic insights.
- Formulate and execute a strategic link-building plan to support SEO objectives.
- Partner with editorial and marketing departments to infuse SEO strategies into content

creation and programming.
- Suggest modifications to website architecture, content, linking, and other elements to

improve SEO standings for key phrases.
- Align keyword research with business goals to enhance existing content and identify

new opportunities.
- Stay informed about the latest SEO trends and algorithm changes to ensure our

strategies remain ahead of the curve.
- Develop and implement link building strategy
- Recommend changes to website architecture, content, linking and other factors to

improve SEO positions for target keywords.

**Requirements**:

- Proven experience in SEO with a strong track record of improving organic search

performance.
- Deep understanding of search engine algorithms, ranking strategies, and best practices

in SEO.
- Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz, Google Tag ) and

keyword research tools.
- Strong analytical skills to interpret data and insights, with proficiency in Excel or similar

data analysis tools.
- Experience with on-page and off-page SEO tactics, including link building and content

optimization.
- In-depth knowledge of backlinks
- Ability to perform competitive analysis and identify gaps in content or strategy.
- Excellent verbal and written communication skills, with the ability to create SEO reports

and present findings effectively.
- Experience working with cross-functional teams and collaborating with web developers,

content writers, and marketing professionals to implement SEO strategies.
- Creative thinking with the ability to identify and resolve problems effectively.
- Up-to-date with the latest trends and changes in SEO and digital marketing.
- Capacity to manage multiple projects simultaneously with strong attention to detail.
- Willingness to continuously learn and adapt to new technologies and SEO practices.

**Job Types**: Full-time, Permanent

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