SEO Specialist

**SEO Specialist - (Remote / Full-Time)**

Evershare is a leading UK-based news, events, and online community offering a

wide range of digital marketing services for small to medium-sized businesses.

We are seeking a detail-oriented, and highly analytical SEO Specialist to join our team.

knack for implementing strategies that enhance online visibility and drive web traffic.

This individual will be responsible for analyzing, reviewing, and executing changes to

websites to optimize them for search engines. This role requires a deep understanding

of SEO tactics, tools, and trends to improve page rankings and increase quality organic

traffic.

Duties and Responsibilities:

- Perform comprehensive SEO audits on our own and client websites to pinpoint areas for

optimization.
- Craft and deploy effective SEO strategies for diverse platforms, including e-commerce

stores and news sites, to boost organic search rankings and online visibility.
- Conduct in-depth keyword research and analysis to identify strategic opportunities.
- Optimize both on-page and off-page SEO elements to enhance search engine rankings.
- Implement sophisticated backlinking strategies to strengthen site authority.
- Collaborate with cross-functional teams to embed SEO best practices across various

projects.
- Carry out testing, data collection, and analysis to uncover trends and insights, aiming

for optimal ROI in paid search campaigns.
- Enhance the SEO quality of copy and landing pages for better search engine marketing

performance.
- Engage in continuous keyword discovery, expansion, and optimization efforts.
- Analyze competitors’ advertising links for strategic insights.
- Formulate and execute a strategic link-building plan to support SEO objectives.
- Partner with editorial and marketing departments to infuse SEO strategies into content

creation and programming.
- Suggest modifications to website architecture, content, linking, and other elements to

improve SEO standings for key phrases.
- Align keyword research with business goals to enhance existing content and identify

new opportunities.
- Stay informed about the latest SEO trends and algorithm changes to ensure our

strategies remain ahead of the curve.
- Develop and implement link building strategy
- Recommend changes to website architecture, content, linking and other factors to

improve SEO positions for target keywords.

**Requirements**:

- Proven experience in SEO with a strong track record of improving organic search

performance.
- Deep understanding of search engine algorithms, ranking strategies, and best practices

in SEO.
- Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz, Google Tag ) and

keyword research tools.
- Strong analytical skills to interpret data and insights, with proficiency in Excel or similar

data analysis tools.
- Experience with on-page and off-page SEO tactics, including link building and content

optimization.
- In-depth knowledge of backlinks
- Ability to perform competitive analysis and identify gaps in content or strategy.
- Excellent verbal and written communication skills, with the ability to create SEO reports

and present findings effectively.
- Experience working with cross-functional teams and collaborating with web developers,

content writers, and marketing professionals to implement SEO strategies.
- Creative thinking with the ability to identify and resolve problems effectively.
- Up-to-date with the latest trends and changes in SEO and digital marketing.
- Capacity to manage multiple projects simultaneously with strong attention to detail.
- Willingness to continuously learn and adapt to new technologies and SEO practices.

**Experience**:

- SEO: 3 years (required)