Senior Media Buyer

1 week ago

القاهرة, Egypt iSchool Full time

**Key Responsibilities**:

- **Plan & Execute Paid Campaigns**: Launch and optimize **Facebook & Instagram Ads** to drive traffic, lead generation, and enrollments.
- **Audience Targeting & Segmentation**: Use advanced targeting techniques (custom audiences, lookalikes, interest-based targeting) to reach the right audience.
- **Budget Management**: Efficiently allocate and optimize ad spend to maximize **ROI and minimize CPA**.
- **Creative Strategy & A/B Testing**: Collaborate with designers and content creators to develop **high-converting ad creatives**.
- **Performance Tracking & Optimization**: Analyze key metrics (CTR, CPC, Conversion Rates, ROAS) and make **data-driven decisions** to improve performance.
- **Retargeting & Funnel Optimization**: Implement **remarketing strategies** to nurture leads and improve conversions.
- **Competitor & Market Research**: Stay updated on the latest trends in **Meta advertising and EdTech marketing**.
- **Reporting & Insights**: Provide **detailed performance reports** and recommendations for campaign improvements.

**Requirements**:

- **Experience**: 3-5 years in **Meta (Facebook & Instagram) ad buying**, preferably in **education, EdTech, or lead generation marketing**.
- **Proven Track Record**: Demonstrated success in managing **high-budget campaigns** with strong ROI.
- **Platform Expertise**: Deep understanding of **Meta Ads Manager, Business Manager, and Facebook Pixel**.
- **Analytical Skills**: Ability to **interpret data, optimize campaigns, and improve ad performance**.
- **Creativity & Copywriting Knowledge**: Experience with **ad creatives, storytelling, and engaging ad copy**.
- **Sales Funnel Knowledge**: Familiarity with **lead generation, retargeting, and audience nurturing strategies**.
- **Team Collaboration**: Ability to work closely with the **design, content, and sales teams**.

**Preferred Qualifications**:

- **Meta Blueprint Certification** is a plus.
- **Experience in EdTech marketing or direct-to-consumer (DTC) lead generation**.
- **Knowledge of AI-driven ad optimization tools**.

**Benefits**
- **Competitive salary + performance-based bonuses.**:

- **Flexible work environment (remote/hybrid).**:

- **Career growth opportunities in a fast-growing EdTech company.**:

- **Ongoing training & professional development.

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