Media Buyer
3 days ago
Collaborate with the marketing and creative teams to develop comprehensive media strategies that align with business objectives, target audiences, and budget constraints.
- Analyze market trends, audience demographics, and competitive landscape to identify the most effective media channels and placements
- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Report to clients and build long-term relationships.
**Requirements**:
- BSc/BA in Marketing, Advertising or related field.
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
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