Senior Media Buyer

**Key Responsibilities**:

- ** Campaign Strategy & Execution**: Design, implement, and manage paid media campaigns across multiple channels (Google Ads, Facebook/Meta, LinkedIn, programmatic, display networks, etc.), ensuring they align with overall marketing objectives and KPIs.
- ** Media Buying & Budget Management**:Oversee campaign budgets, monitor spend, optimize for ROI, and ensure that all campaigns are effectively tracked and optimized for performance.
- ** Audience Segmentation & Targeting**: Develop and refine audience targeting strategies to maximize ad spend efficiency and conversion rates, leveraging advanced data and analytics.
- ** Performance Optimization**: Continuously optimize campaigns based on performance data, including A/B testing, keyword analysis, creative testing, and bid management.
- ** Analytics & Reporting**: Use analytics tools (e.g., Google Analytics, Facebook Insights) to generate detailed reports on campaign performance, providing actionable insights and recommendations to the team.
- ** Collaboration & Communication**: Work closely with the creative, content, and other cross-functional teams to ensure ad creatives and messaging align with brand guidelines, marketing strategies, and business goals. Collaborate effectively with various departments to ensure seamless execution of integrated campaigns.
- ** E-commerce Strategy Integration**: Leverage your knowledge of e-commerce platforms (Shopify, WooCommerce, Magento, etc.) to tailor media buying strategies that drive sales and customer acquisition.
- ** SEO Integration**:Collaborate with SEO teams to ensure paid media efforts align with organic search strategies, optimizing for both short-term and long-term growth.

**Requirements**:

- ** Experience**: At least 5 years of experience in media buying and digital advertising across multiple platforms.
- ** Fluency in English**:Exceptional written and verbal communication skills in English.
- E-commerce Expertise: Solid understanding of e-commerce strategies and how media buying drives online sales and conversion.
- ** SEO Knowledge**: Experience working alongside SEO teams or integrating SEO practices into paid media strategies.
- ** Tools & Platforms**: Proficiency with major advertising platforms (Google Ads, Facebook Ads, LinkedIn, etc.) and familiarity with analytics tools (Google Analytics, etc.).
- ** Analytical Skills**: Strong ability to analyze data, measure performance, and make data-driven decisions to optimize campaigns.
- ** Cross-Functional Collaboration**: Proven ability to work effectively with cross-functional teams (e.g., creative, content, SEO, sales) to align marketing strategies and ensure campaign success.
- ** Adaptability**: Ability to thrive in a fast-paced, dynamic environment with evolving business priorities.
- ** Self-motivated**: A proactive and results-oriented professional who can work independently and as part of a team.

**Preferred Qualifications**:

- Experience with programmatic buying and advanced audience targeting techniques.
- Knowledge of e-commerce platforms and tools, including experience with direct-response advertising campaigns.
- Familiarity with conversion rate optimization (CRO) tactics and strategies.
- Google Ads and Facebook Blueprint certifications (or equivalent).

**Why Join Us?**
- Competitive Salary & Benefits: We offer a competitive salary and a comprehensive benefits package.
- Growth Opportunities: Join a growing team with ample opportunities for professional development and career progression.
- Innovative Work Environment: Work with forward-thinking professionals in an innovative, fast-paced environment where your ideas and contributions make a direct impact.