Senior Media Buyer

3 days ago


القاهرة, Egypt iSchool Full time

**Key Responsibilities**:

- **Develop & Execute Ad Campaigns**: Plan, launch, and optimize high-performing **TikTok & Snapchat Ads** to drive traffic and conversions.
- **Audience Targeting & Segmentation**: Utilize advanced targeting options (demographics, interests, behaviors, lookalike audiences) to maximize reach and engagement.
- **Creative Strategy & A/B Testing**: Work with designers and content creators to develop **highly engaging ad creatives** tailored to the platform’s audience.
- **Budget Allocation & Optimization**: Manage ad spend efficiently to maximize **ROI, CPA, and conversion rates**.
- **Performance Monitoring & Data Analysis**: Track campaign metrics, analyze performance trends, and make data-driven optimizations.
- **Retargeting & Lookalike Audiences**: Implement remarketing strategies to re-engage potential customers and nurture leads.
- **Trend & Competitor Analysis**: Stay updated on the latest **TikTok & Snapchat advertising trends** and best practices in **EdTech marketing**.
- **Reporting & Insights**: Provide **detailed reports** on campaign performance, optimizations, and strategic recommendations.

**Requirements**:

- **Experience**: 3-5 years in **media buying for TikTok & Snapchat Ads**, preferably in **education, EdTech, or direct-to-consumer (DTC) marketing**.
- **Proven Success**: Demonstrated ability to run **high-ROI campaigns** and lower CPA effectively.
- **Platform Expertise**: Strong knowledge of **TikTok Ads Manager, Snapchat Ads Manager, and analytics tools**.
- **Creative & Analytical Skills**: Ability to craft engaging ad creatives and analyze performance data.
- **Understanding of Sales Funnels**: Experience in **lead generation, remarketing, and audience nurturing strategies**.
- **Collaboration Skills**: Ability to work closely with designers, content teams, and sales teams.

**Preferred Qualifications**:

- **Experience in EdTech marketing** is a plus.
- **TikTok & Snapchat Ads Certification** is a plus.
- **Familiarity with AI-driven ad optimization tools**.

**Benefits**
- **Competitive salary + performance-based bonuses.**:

- **Flexible work environment (remote/hybrid).**:

- **Opportunities for career growth and leadership.**:

- **Training & professional development programs.


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