Social Media Manager

1 day ago

القاهرة, Egypt Homzmart Full time

**Company Description** Homzmart** is an end to end community that connects home professionals with homeowners who can browse home designs, furniture, accessories and products and also can find reviews, referring professionals, take advice from professionals and read articles about home improvement.

Strategic Social Media Planning:

- Develop a detailed social media strategy for Homzmart's accounts in Egypt and KSA, ensuring alignment with our brand identity and marketing goals.
- Create and execute a timeline and posting plan that ensures consistent, engaging, and impactful content.
- Set measurable goals and KPIs for audience growth, engagement, and overall performance.

Creative Writing and Scripting:

- Craft compelling and on-brand captions, headlines, and call-to-actions for posts across all platforms.
- Write scripts for short-form video content, including reels, stories, and ads that resonate with diverse audiences in both markets.
- Develop content concepts that bring Homzmart’s brand persona to life, ensuring all messaging is engaging, authentic, and culturally relevant

Page Optimization and Revamp:

- Audit and refresh Homzmart’s social media pages to better represent the brand identity and appeal to audiences in Egypt and KSA.
- Optimize profiles for maximum discoverability and consistency across platforms.

Trend Analysis and Research:

- Stay ahead of social media trends, platform updates, and viral topics to ensure Homzmart remains relevant and innovative.
- Conduct competitor analysis and use insights from PMOs and market research to guide creative decisions.

Community Engagement and Growth:

- Support the Influencer Manager in integrating influencer campaigns into social media plans.

Performance Tracking and Analysis:

- Monitor and analyze social media performance metrics, using insights to continuously improve content strategies.
- Prepare detailed reports to measure success and recommend actionable improvements.

**Qualifications**
- 2+ years of experience in social media management, with a portfolio showcasing creative writing and successful campaigns.
- Excellent writing skills in both English and Arabic (preferred).
- Proven experience in scripting and storytelling for video content.
- Familiarity with analytics tools and social media platforms like Instagram, Facebook, TikTok, Twitter, and LinkedIn.
- Strong understanding of both Egyptian and Saudi markets is a bonus.

**Additional Information**
- Creative Storyteller: Can script captivating stories that draw in audiences.
- Strategic Thinker: You see the bigger picture but know how to manage the details to achieve it.
- Trend Enthusiast: You’re always one step ahead of the latest social trends, memes, and platform updates.
- Data-driven: You rely on insights and analytics to guide decisions and measure success.
- Collaborative Team Player: You thrive in a fast-paced environment, working closely with cross-functional teams to achieve common goals

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